This month saw some of our SEO executives offer up their thoughts on the future of SEO and the challenges the industry faces. As part of a competition hosted by the SEO Chicks website, the team took up the challenge of predicting what the digital world might look like in the next 10 decades – based on how far it has come in the last … [Read more...]
London Evening Standard to e-auction ad slots
February 20, 2012 By Leave a Comment
The London Evening Standard is hoping to ramp up advertising revenues ahead of and during the London 2012 Olympics, by being the first newspaper to use an e-auction to sell its premium advertising packages. Packages will include formats such as cover wraps, front and back page strips and early page positions. Currently, the London Evening … [Read more...]
The Youth of Today
February 20, 2012 By Leave a Comment
The media habits of children are changing with mobile phones moving increasingly towards centre stage, if recent reports are to be believed. This year, it is the mobile phone that will be the one item of technology they can least live without, with the majority using their phones throughout the day. According to … [Read more...]
Gap first to use illuminated bus format
February 20, 2012 By Leave a Comment
Gap has become the first advertiser to use a new illuminated bus format, as part of its 'Be Bright' campaign. The ten special illuminated T-side ads will run on the side of buses through central London. CBS Outdoor plan to expand the illuminated format across the Capital over the next four weeks. MEC Opinion: This is the second addition to CBS … [Read more...]
TV viewing remained at record level in 2011
February 20, 2012 By Leave a Comment
Thinkbox has announced that linear TV viewing figures in the UK for 2011 equalled the record high set in 2010. The average viewer, it was revealed, watched four hours and two minutes of linear TV per day in 2011, equating to 28 hours and 14 minutes per week. Based on figures from the Broadcasters’ Audience Research Board (BARB), this strong … [Read more...]
Will this year be the ‘year of the mobile’?
February 20, 2012 By Leave a Comment
2012 is predicted to be the 'year of the mobile' as Apple managed to exceed expectations for 2011 sales. An astounding 37 million iPhones and 15.4 million iPads were sold and, according to CEO Tim Cook, the number of iPads purchased in Q4 exceeded the number of PCs. According to Forrester’s Western European Mobile Forecast 2011-2016 smartphone … [Read more...]
My Predictions for SEO
February 6, 2012 By Leave a Comment
This post is one of our SEO Executives, Paul Chisnall's entry to the SEO Chicks latest competition I’m going to start this post with some fashion tips, in the future I believe SEO’s will mostly be wearing white hats, I believe they will go on to become quite the statement and the must have accessory of 2022. The black and the … [Read more...]
SEO Has Come A Long Way In The Last 10 Years
February 3, 2012 By Leave a Comment
This post is one of our SEO Executives, Matt Beks' entry to the SEO Chicks latest competition SEO has come a long way since in the last 10 years; Google dominates the search market and practically dictates the do’s and do not’s with ranking naturally. Their share in the search market in most countries around the world is the envy of any … [Read more...]
SEO All Under (+) 1 Roof?
February 3, 2012 By Leave a Comment
This post is one of our SEO Executives, Alex Wade's entry to the SEO Chicks latest competition Where will SEO be in 2022? Well, the answer is nobody really knows, but there are definitely a few indications based on the way marketing platforms have merged in the past ten years… I think it is safe to say that if Google was an ape it would … [Read more...]
SEO Is Dead
February 3, 2012 By Leave a Comment
This post is one of our SEO Executives, Emma Drury's entry to the SEO Chicks latest competition SEO is dead – we’ve all heard that before right? But it’s 2022 and I can guarantee it certainly isn’t. SEO has evolved and has become the lifeblood of the internet. We’ve got time machines and personal space rockets and stuff now hence the … [Read more...]
