MEC drives our insight and ROI . Of course we invest in all the desk-top research that you would expect but what sets us apart is our suite of research and tools – you name it, we’ve got an ‘Edge’ tool for it!
We believe that it’s essential that we root our thinking in a deep understanding of consumers and customers. MEC does this through the use of qualitative and quantitative research. DigiFaces™ for example, is an online blogging technique allowing us to get into real conversations with consumers on how they engage with brands and why. Providing invaluable insight into where and how communications can create competitive advantage for our clients.
Our ROI solutions deliver effectiveness and efficiency for marketing and communication budgets. We specialize in market-mix modelling, budget optimisation, portfolio management, multimedia scheduling, performance tracking, response analysis and accountability.