With SEO being such a subjective area of marketing, I jumped at the chance to hear the thoughts and theories of industry insiders and attend the ionSearch conference in Leeds on Friday. The day was full of intriguing insights and bold statements, however I chose to condense the talk by Head of Social Media at Blueclaw [Read More]
MEC Blog
Category Archives: SEO
ionSearch: SEO and Social Media
Interflora responds to Google search penalty
What happened? On the 20th February 2013 Interflora was wiped off the face of the Internet for hundreds of popular sector search terms like ‘flowers’ , ‘florist’ and ‘flower delivery ‘. Prior to this, the firm had generally been ranking in first place for most of these terms. But following the Google penalty, didn’t even [Read More]
Google’s Market Share Drops!
A report published in the beginning of November by Experian Hitwise has presented a decrease in Google’s UK market share for October 2012. For the first time since 2007 the search engine giant’s market share has dipped to below 90% whilst other search engines have improved their market share. Bing, and to a smaller extent [Read More]
A pixel perfect goodbye from Ceefax
Long before social media, the internet and the red button there was a service – fondly remembered by many (over a certain age) – which was the source of breaking news. But after 39 years of service, BBC Ceefax is saying its goodbyes. Originally devised as a subtitle service in the 1970s, engineers came up [Read More]
Link Building Training Belgium 2012
It’s been said that Great Britain leads Europe when it comes to link building, with MEC regarded by some as a centre of excellence when it comes to SEO. On a recent visit to Belgium, my colleague and I Matt Bennett were given the opportunity to meet with the team at Outrider and MEC to [Read More]
How brands have recovered from Google’s Penguin update
Back in April, Google rolled out a big change to their algorithm (or method of ranking individual sites) which all SEO’s in the industry branded the ‘Penguin Update’. In short, this update meant sites would be punished for having unnatural links. Google’s punishment would be to demote a large number of brands within search results [Read More]
A visit to the Brighton SEO Conference
Brighton’s bi-annual SEO conference took place at the city’s prestigious dome this month and five of MEC Manchester’s digital team were in attendance to meet and learn from some of the best in the business. Guest speakers included Dave Trott, Executive Creative Director at CSTTG and Richard Baxter, founder of SEO Gadget, with around 1,500 [Read More]
Evaluating the UK search marketing landscape infographic
MEC have partnered up with Neo Mammalian Studios to produce an infographic showing insights into the UK search marketing landscape from GroupM UK research carried out with Nielsen. This research is based on 28 million people in the UK, making a total 1.4 billion search queries during June 2011. It is the first piece of UK research to reveal click through rate (CTR) by natural [Read More]
‘This is for everyone’ – The web celebrates its 21st birthday
While we were all busily checking the web for the latest Olympics news and information on whether or not any extra tickets had been released, there will be few of us that will have stopped to think about how all these online facilities got here in the first place. August saw the 21st birthday of [Read More]
Google Doodle 2012 Olympic Roundup
For 16 days of the London 2012 Olympics the search engine giant Google has dedicated its logo to creating interactive ‘doodles’ for everyone to enjoy in order to celebrate the 30th Olympic Games. Addictive and highly competitive people all over the world have been competing against each other posting their scores on Facebook and Twitter [Read More]