Analytics and Insight sits at the core of everything we do, informing each stage of the planning, buying and evaluation process:
- Providing the depth of consumer, audience and market understanding to feed insightful strategy and optimise communications planning.
- Tracking campaign success and KPIs to allow for ongoing optimisation and improved return on investment.
- Evaluating campaign performance, brand position and wider success measures to provide meaningful return on investment analysis and actionable learnings.
At each stage in the planning, execution and evaluation process, we employ a combination of best-in-class systems and tools alongside our own bespoke MEC programmes and methodologies to deliver the strongest possible offering to our clients.
This includes licensed systems such as TGI, Nielsen and Comscore, econometrics based planning tools developed in partnership with sector-leading econometrics company Ohal, and the very best variety of analysis tools measuring everything from website data and online buzz to direct response attribution and sales data.
From simple direct response analysis to comprehensive econometrics based modeling, our aim is to wring every drop of insight and value from our clients’ data and maximise the effectiveness of their communications, both online and offline.