MEC have partnered up with Neo Mammalian Studios to produce an infographic showing insights into the UK search marketing landscape from GroupM UK research carried out with Nielsen. This research is based on 28 million people in the UK, making a total 1.4 billion search queries during June 2011. It is the first piece of UK research to … [Read more...]
Geo-rankings: An SEO KPI game changer
July 25, 2012 By Leave a Comment
MEC have contributed to a white paper which will be published by Linkdex on Thursday 26th July that reveals ground-breaking findings about how the location a search is made from affects Google rankings: “67% of the time, if you rank in the top 30 for a keyword in one location you will NOT rank for that keyword across all other … [Read more...]
Social Insight – Euro 2012
July 17, 2012 By Leave a Comment
With over 44 million Twitter mentions, the Euro 2012 has been the most popular sporting event in history. While some may say the focus should be purely on the football, the gradual entrenchment of social media into the build-up of sporting events has certainly added another layer of speculation that wasn't there before. This year the Euro … [Read more...]
MEC celebrates a decade of client dedication
June 22, 2012 By Leave a Comment
To celebrate MEC’s 10th birthday, the Manchester office pulled out all the stops in giving everyone a chance to get in on the festivities. It would be a day of decennial decadence that would rival the most jovial of jubilees – and one which would require bunting. Lots of bunting. ‘MEC 10’ got off to a fabulous start with breakfast to … [Read more...]
4Seven to attract ‘repeat viewers’ using social media
June 21, 2012 By Leave a Comment
In the old days, the idea of repeating a TV show the very next day would have struck programme schedulers as barmy. However, Channel 4 is generating buzz in the UK and US with a new channel called 4Seven – launching on July 4th – which does just that. The difference is that 4Seven viewers will be able to effectively choose the schedule, as … [Read more...]
MEC News in March
March 19, 2012 By Leave a Comment
We’re exceptionally proud of the news of our ranking of 21st on the Sunday Times Best Companies To Work For 2012 list. Our previous position was blown out of the water with an astonishing jump of 47 places from our 2010 result of 68th, causing MEC to become the 21st "best place to work". This made MEC the only media agency to receive the … [Read more...]
JCDecaux’s Action Stations
March 19, 2012 By Leave a Comment
JCDecaux has unveiled its ‘Action Stations’ vision for the future of rail advertising. This is part of their ‘less is more’ strategy, which will include them being involved in station upgrades. For these upgrades, stations will be turned into “world-class transport and retail hubs” (jcdecaux.co.uk March 2012) whereby media space will … [Read more...]
The Sun On Sunday
March 19, 2012 By Leave a Comment
Back in September when the NOTW closed, there was already talk of the inevitable ‘Sun on Sunday’ launch. It was just a matter of News International getting their very public affairs in order and choosing the time to strike. This came on 26th February, with just a week’s notice from the news breaking to the first edition being published. This … [Read more...]
TV advertising revenue reached record high in 2011
March 19, 2012 By Leave a Comment
Total TV advertising revenue in the UK increased by 2.2% in 2011 to reach a record high of £4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters. TV advertising is expected to have outperformed the total UK advertising market in 2011, which is believed to have grown by approximately … [Read more...]
The Digital Radio Boom
March 19, 2012 By Leave a Comment
The new RAJAR radio research figures are out - and with them came two seemingly contradictory conclusions about digital radio. 1. "Digital radio listening is up, and wow! Over the last quarter, the total amount of people who use digital radio (DTV, DAB, Internet) each week is now almost half of the entire population - 49.4% - up from 43.9% just … [Read more...]
