The Sun is set to jump on the 3D bandwagon and publish an edition which will include 3D colour ads and editorial in an attempt to follow in the footsteps of recent successes such as Avatar and, in particular, football in 3D. The News International-owned red top will be the first national newspaper to run in this format. The one-off issue will … [Read more...]
New Media vs Old Media 5 a Side Football
April 27, 2010 By Leave a Comment
Not since the 1830 premiere of Victor Hugo’s ‘Hernani’ has there been such a dramatic clash between old-guard media and bold new visionaries as the first MEC print vs. digital football match. But while the 1830 battle symbolized the triumph of brash European romanticism against stifling neoclassical mannerism, modern-day ‘new media’ were … [Read more...]
The iPad: Gimmick or Gamechanger?
April 26, 2010 By Leave a Comment
As expected, the US arrival of the iPad last week brought with it considerable hyperbole. Financial Times journalist Chris Nuttall was typical in his ridiculous claim that the 'excitement meter' for the product was "approaching zones previously occupied only by the Beatles and the birth-control pill". But are the early sales figures enough to … [Read more...]
The “Digital” Election
April 26, 2010 By Leave a Comment
This was, as many have said supposed to have been the new type of election, where all the campaigning was done digitally, through social networks like Facebook and Twitter, these being the most valuable and most visible to the public. The trend was set during the latest US Presidential election where there was a real buzz about how new media was … [Read more...]
Express Newspapers to launch iPad app
April 21, 2010 By Leave a Comment
The Express is developing an Apple iPad application which will offer free online content as well as a subscriber-based replica of the newspaper. This subscription will be free in the first week after download, with the full service offering video content and music playback from the iTunes library. The cost of this app will be £1.79. The … [Read more...]
MEC Update on UK Product Placement
April 20, 2010 By Leave a Comment
The government have agreed to legalise product placement in the UK and the final legislation is in the process of being ratified by the government. There are a lot of exemptions and conditions to this and no placement can be broadcast until Ofcom has run a public consultation on the detailed changes to its code (which the government predicts this … [Read more...]
9.4 Million Viewers Watch The First Ever Live Televised Leader’s Debate.
April 19, 2010 By Leave a Comment
Last Thursday saw the first ever live televised leader's debate on ITV1. The first of three broadcasts saw David Cameron, Nick Clegg and Gordon Brown put under the spotlight for 90 minutes, uninterrupted, with no advert breaks. In what should have been a testing environment for all three leaders, the programme was in fact damp, sterile and … [Read more...]
Lebedev completes purchase of the Independent for £1
April 19, 2010 By Leave a Comment
Independent News & Media have confirmed the sale of the Independent, the Independent on Sunday and its associated websites to Russian Alexander Lebedev. The Independent will be the second British newspaper purchase for Lebedev who bought the London Evening Standard in January 2009. The acquisition brings to an end months of speculation that … [Read more...]
Twitter Unleashes Promoted Tweets to Tweeters
April 15, 2010 By Leave a Comment
So Twitter has finally announced they were going to try and monetize their site. Their idea? To offer featured tweets for money – but is it going to work…? Most people do not go on twitter.com, but rather through a third party client like twhirl or seesmic. This would explain why Twitter needed to go through the “Promoted Tweets” route … [Read more...]
Modern Family Networks
April 15, 2010 By Leave a Comment
Satisfaction with family life is high and despite views to the contrary (a quarter of all children live in single parent families compared to 8% in 1972 source Mintel) there seems to be a growing trend for togetherness. According to TGI 85% of adults enjoy spending time with their family. This togetherness is also supported by an article in the … [Read more...]
