From the 5th June, the Bauer Media women's weekly title More! moved away from celebrity stories to focus on content that is more relevant to its readers. The changes are a result of Bauer’s own research on More! readers. Major changes are in the fashion sections where models will now be replaced with real readers. Travel will cover places the … [Read more...]
The Sun On Sunday
Back in September when the NOTW closed, there was already talk of the inevitable ‘Sun on Sunday’ launch. It was just a matter of News International getting their very public affairs in order and choosing the time to strike. This came on 26th February, with just a week’s notice from the news breaking to the first edition being published. This … [Read more...]
London Evening Standard to e-auction ad slots
The London Evening Standard is hoping to ramp up advertising revenues ahead of and during the London 2012 Olympics, by being the first newspaper to use an e-auction to sell its premium advertising packages. Packages will include formats such as cover wraps, front and back page strips and early page positions. Currently, the London Evening … [Read more...]
Women’s Health To Launch In The Uk
Women’s Health, the sister publication to the highest circulation men’s consumer magazine in the UK, is set to launch on 8th February 2012. Currently published in 12 countries, the magazine is planning a further nine launches worldwide next year, bringing lifestyle, fashion, celebrity, fitness and health content to female readers … [Read more...]
Independent sister paper ‘i’ celebrates 1st birthday
The Independent’s compact sister paper ‘i’ celebrated its 1st birthday on 26th October, sporting an “i am one” badge on its front cover. It could be said the newspaper has had a year to be proud of, with a winning formula of concise news coverage, sport, opinion, features and arts – all within 56 easily accessible pages. The title has … [Read more...]
The Indy Celebrates 25 Years with Commemorative Edition
The Independent celebrated its 25th anniversary with a commemorative edition last Friday, featuring a personal account of how the newspaper began from founding editor, Andreas Whittam Smith. The publication contentiously ranks among its achievements as being the first to carry "regular, specialised coverage of health, education, the media or … [Read more...]
Mixed results for latest ABCs
The latest ABCs released showing results for January to June 2011 show mixed results, with only a few sectors managing to buck the general downward trend. TV and home interest titles delivered a robust set of ABCs – not completely surprising given the current state of the economy and more people opting to stay at home and invest their pennies … [Read more...]
The Sun To Publish 3D Issue
The Sun is set to jump on the 3D bandwagon and publish an edition which will include 3D colour ads and editorial in an attempt to follow in the footsteps of recent successes such as Avatar and, in particular, football in 3D. The News International-owned red top will be the first national newspaper to run in this format. The one-off issue will … [Read more...]
Express Newspapers to launch iPad app
The Express is developing an Apple iPad application which will offer free online content as well as a subscriber-based replica of the newspaper. This subscription will be free in the first week after download, with the full service offering video content and music playback from the iTunes library. The cost of this app will be £1.79. The … [Read more...]
Lebedev completes purchase of the Independent for £1
Independent News & Media have confirmed the sale of the Independent, the Independent on Sunday and its associated websites to Russian Alexander Lebedev. The Independent will be the second British newspaper purchase for Lebedev who bought the London Evening Standard in January 2009. The acquisition brings to an end months of speculation that … [Read more...]