It emerged this month that despite an appeal from two of the UK’s biggest internet service providers, the government would be pushing ahead with its latest attempt to more closely police web activity – The Digital Economy Act. BT and TalkTalk saw their final legal challenge against the legislation thrown out at the court of appeal, having … [Read more...]

Well, almost half, 49% had searched for more information on a brand post their pre-roll experience - 15% took a direct action, 8% visited the brand site, 3% purchased something - all in accordance to Factory Media's recent survey (1k participants). Sometimes, it's difficult to get excited about such 'small' numbers, however the online video … [Read more...]

Not since the 1830 premiere of Victor Hugo’s ‘Hernani’ has there been such a dramatic clash between old-guard media and bold new visionaries as the first MEC print vs. digital football match. But while the 1830 battle symbolized the triumph of brash European romanticism against stifling neoclassical mannerism, modern-day ‘new media’ were … [Read more...]

As expected, the US arrival of the iPad last week brought with it considerable hyperbole. Financial Times journalist Chris Nuttall was typical in his ridiculous claim that the 'excitement meter' for the product was "approaching zones previously occupied only by the Beatles and the birth-control pill". But are the early sales figures enough to … [Read more...]

This was, as many have said supposed to have been the new type of election, where all the campaigning was done digitally, through social networks like Facebook and Twitter, these being the most valuable and most visible to the public. The trend was set during the latest US Presidential election where there was a real buzz about how new media was … [Read more...]