With over 44 million Twitter mentions, the Euro 2012 has been the most popular sporting event in history. While some may say the focus should be purely on the football, the gradual entrenchment of social media into the build-up of sporting events has certainly added another layer of speculation that wasn't there before. This year the Euro … [Read more...]
4Seven to attract ‘repeat viewers’ using social media
June 21, 2012 By Leave a Comment
In the old days, the idea of repeating a TV show the very next day would have struck programme schedulers as barmy. However, Channel 4 is generating buzz in the UK and US with a new channel called 4Seven – launching on July 4th – which does just that. The difference is that 4Seven viewers will be able to effectively choose the schedule, as … [Read more...]
TV advertising revenue reached record high in 2011
March 19, 2012 By Leave a Comment
Total TV advertising revenue in the UK increased by 2.2% in 2011 to reach a record high of £4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters. TV advertising is expected to have outperformed the total UK advertising market in 2011, which is believed to have grown by approximately … [Read more...]
The Digital Radio Boom
March 19, 2012 By Leave a Comment
The new RAJAR radio research figures are out - and with them came two seemingly contradictory conclusions about digital radio. 1. "Digital radio listening is up, and wow! Over the last quarter, the total amount of people who use digital radio (DTV, DAB, Internet) each week is now almost half of the entire population - 49.4% - up from 43.9% just … [Read more...]
TV viewing remained at record level in 2011
February 20, 2012 By Leave a Comment
Thinkbox has announced that linear TV viewing figures in the UK for 2011 equalled the record high set in 2010. The average viewer, it was revealed, watched four hours and two minutes of linear TV per day in 2011, equating to 28 hours and 14 minutes per week. Based on figures from the Broadcasters’ Audience Research Board (BARB), this strong … [Read more...]
Half Year TV Report: January - June 2011
October 18, 2011 By Leave a Comment
The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, according to a Thinkbox. The average TV viewer in the UK watched 18 hours, 9 minutes of commercial linear TV a week (2 hours, 35 minutes a day) during the first six months of 2011, according to new figures … [Read more...]
