Social Insight – Wimbledon 2012
Summer 2012 has seen an abundance of sporting events ranging from Euro 2012, the annual Wimbledon tennis championship, to the upcoming London Olympics.
In a year when the National Pride is at an all-time high, the Wimbledon final not only saw a peak audience of 16.9 million viewers but also prompted the highest public outpouring of sympathy for any UK sportsman.
Murray’s failed bid drew the highest domestic television audience for a Wimbledon final since at least 1990. Murray, the first British Wimbledon men’s finalist since 1938, was beaten 4-6, 7-5, 6-3, 6-4 by Swiss great Roger Federer, who won his seventh Wimbledon crown and returned to the top of the world rankings.
As great as the match was though, it was Murray’s speech to the crowd afterwards that really saw the highest level of chatter. Emotionally drained, the British number one broke down in tears during his post-match interview on court. This rare show of emotion saw positive sentiment for the player peak at 65%, the highest of any player during Wimbledon.
Despite Andy Murray dominating positive sentiment it was Federer who won the battle on Twittersphere. With 42% SOV Federer ranked Murray to the top spot.
Most talked about Male Players online
| Position | Name | Percentage |
| 1 | Federer | 42% |
| 2 | Murray | 36% |
| 3 | Nadal | 12% |
| 4 | Djokovic | 5% |
| 5 | Rosol | 5% |
Most talked about Female Players online
| Position | Name | Percentage |
| 1 | S.Williams | 39% |
| 2 | Radwanska | 22% |
| 3 | Sharapova | 18% |
| 4 | Kvitova | 12% |
| 5 | V.Williams | 9% |
Think before you Tweet..
Ignorance is bliss, as the saying goes … but perhaps not on Twitter. A 21-year-old Englishwoman was the butt of jokes on the social networking site after she tweeted on Sunday: “Is Wimbledon always held in London?”
Georgia Ford’s question, during the Wimbledon Championships at the All England Club, was retweeted more than 7000 times, with many ridiculing her.
Brand Champion At Wimbledon – Evian
Using the Sysomos social media monitoring tool, we tracked the off court action to see how brands have fared across the tournament and how much social buzz their sponsorship cash has earned them.
The bar chart above highlighted that Evian were the clear winners with 50% more brand mentions that its nearest competitor Rolex. A combination of a wealth of social activity including the hashtag #evianballhunt being used over 250 times, over 3500 visits to the Evian FB page and over 2000 new followers, supported by Sharapovas Road to Wimbledon viral video and the Evian’s Live Young VIP suite appear to have attracted the highest overall mentions of any brand sponsor.
Poking Fun at the British Weather
The British weather continued to add conflict and controversy during the events proceeding. After nearly three games into the third set, out came the beautiful British weather, and out came a multitude of puns poking fun at the gloomy skies and wet weather. The most retweeted was the following, with over 600 retweets.
