MEC have contributed to a white paper which will be published by Linkdex on Thursday 26th July that reveals ground-breaking findings about how the location a search is made from affects Google rankings: “67% of the time, if you rank in the top 30 for a keyword in one location you will NOT rank for that keyword across all [Read More]
MEC Blog
Monthly Archives: July 2012
Geo-rankings: An SEO KPI game changer
Social Insight - Wimbledon 2012
Social Insight - Wimbledon 2012 Summer 2012 has seen an abundance of sporting events ranging from Euro 2012, the annual Wimbledon tennis championship, to the upcoming London Olympics. In a year when the National Pride is at an all-time high, the Wimbledon final not only saw a peak audience of 16.9 million viewers but also [Read More]
Will Google become King of the living room?
After predictions that Apple will take the smart TV market by storm in future months, it may be no surprise to learn that Google has this week unveiled its latest foray into the television market, with the release of a new set-top box that provides online services. The search giant has partnered with Sony to [Read More]
Social Insight – Euro 2012
With over 44 million Twitter mentions, the Euro 2012 has been the most popular sporting event in history. While some may say the focus should be purely on the football, the gradual entrenchment of social media into the build-up of sporting events has certainly added another layer of speculation that wasn’t there before. This year [Read More]
Digg-ing In the Dirt
With over 28 million story submissions and 40 million comments in nearly eight years of existence, Digg has always been recognised as one of the biggest players when it comes to user-curated online destinations. Back in 2006, Digg’s CEO, Kevin Rose was on the cover of BusinessWeek, backed by the headline of “How This Kid [Read More]
All change in radio land (again)
Global buys GMG At the time we went to print last month, the takeover of GMG by the UK’s largest radio group was unconfirmed. However within the days that followed, the owner of radio brands Real and Smooth was purchased by Global for a rumoured £70 million. The deal is currently with Ofcom for review [Read More]
Go Compare - Say goodbye Gio Compario!
Go Compare has raised more than a few eyebrows while raising plenty of laughs with its latest advertising campaign. The price comparison website is getting rid of the ‘loveable’ opera singer that has fronted its adverts since 2009 and has decided to do so in incredible style. There will hardly be a person in Britain [Read More]
Will Women’s Health be a success or will it follow category routine?
The women’s health and fitness category has been struggling in recent years, with ABC data for July to December 2011 suggesting a year on year drop of 19.5 per cent. However, the male side of the market has gone from strength to strength, with Men’s Health catapulting to the top of the paid-for men’s lifestyle [Read More]
Google + Goes Local
In its quest to keep things ever-changing, Google has announced changes to its Places Pages that will see a new product created which amalgamates its existing place pages with the Google+ social platform. Google + Local will now feature listings that can be accessed through searches across maps, mobile and Google+, with the results changing [Read More]
My ‘moment to shine’
On Wednesday 27th June at 10.04am, I completed my 300 metre Olympic Torch Relay in a small seaside town called Sutton-on-sea (near Skegness). It was my moment to shine and was a truly amazing experience. Earlier in the year, I had been nominated to be a torchbearer by our MD Mick, as a place had [Read More]
Global Solutions
Dedicated Global Solutions team managing local, regional and global media communications
MEC Access
Market-leading sport, entertainment and cause marketing business
MEC Bravo
Specialized US Hispanic service with a culturally relevant and informative point of view
MEC Entertainment
Identifying creative opportunities for clients across all entertainment and content platforms
MEC Interaction
Digital specialists focused on strategy, search, content, insight and customer acquisition
Analytics and Insight
Global insight, analytics and ROI specialist team with over 300 people in more than 30 countries
MEC Retail
Integrated communications planning and strategic solutions to activate brands in-store
MEC subscribes to the corporate and .ethical polices of WPP 2005 LTD – .Leaders in Advertising, Branding, .Markeing. A GroupM Company