We’re exceptionally proud of the news of our ranking of 21st on the Sunday Times Best Companies To Work For 2012 list. Our previous position was blown out of the water with an astonishing jump of 47 places from our 2010 result of 68th, causing MEC to become the 21st "best place to work". This made MEC the only media agency to receive the … [Read more...]
JCDecaux’s Action Stations
March 19, 2012 By Leave a Comment
JCDecaux has unveiled its ‘Action Stations’ vision for the future of rail advertising. This is part of their ‘less is more’ strategy, which will include them being involved in station upgrades. For these upgrades, stations will be turned into “world-class transport and retail hubs” (jcdecaux.co.uk March 2012) whereby media space will … [Read more...]
The Sun On Sunday
March 19, 2012 By Leave a Comment
Back in September when the NOTW closed, there was already talk of the inevitable ‘Sun on Sunday’ launch. It was just a matter of News International getting their very public affairs in order and choosing the time to strike. This came on 26th February, with just a week’s notice from the news breaking to the first edition being published. This … [Read more...]
TV advertising revenue reached record high in 2011
March 19, 2012 By Leave a Comment
Total TV advertising revenue in the UK increased by 2.2% in 2011 to reach a record high of £4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters. TV advertising is expected to have outperformed the total UK advertising market in 2011, which is believed to have grown by approximately … [Read more...]
The Digital Radio Boom
March 19, 2012 By Leave a Comment
The new RAJAR radio research figures are out - and with them came two seemingly contradictory conclusions about digital radio. 1. "Digital radio listening is up, and wow! Over the last quarter, the total amount of people who use digital radio (DTV, DAB, Internet) each week is now almost half of the entire population - 49.4% - up from 43.9% just … [Read more...]
So, what is the Digital Economy Act?
March 19, 2012 By Leave a Comment
It emerged this month that despite an appeal from two of the UK’s biggest internet service providers, the government would be pushing ahead with its latest attempt to more closely police web activity – The Digital Economy Act. BT and TalkTalk saw their final legal challenge against the legislation thrown out at the court of appeal, having … [Read more...]
Google Syncs Services For Search On-The-Go
March 19, 2012 By Leave a Comment
A new service has been launched by Google that will allow users to take their search history with them wherever they go. The web giant revealed on its official blog this month that it will be rolling out a cross-platform system that lets people pick up their search results across a range of different gadgets. The idea is that Google users who … [Read more...]
