What were you doing on the 30th December 2011? Eating left over Christmas cheese whilst watching TV? Searching the internet for bargains? Or spending one of the last days of the Christmas Break doing something exciting? The day probably didn’t seem overly significant to most people in the UK, however for the people of Samoa it was, as on … [Read more...]
Network Rail awards washroom contract to Admedia
January 12, 2012 By Leave a Comment
Network Rail, the operator of major London train stations including Victoria, Waterloo and Liverpool Street, has awarded Admedia the first contract to sell advertising in its washrooms. The move represents the first time Network Rail has allowed advertising in its washrooms across the UK, with A3 panels allowing brands to advertise on … [Read more...]
Experts urge companies: ‘Link social with SEO’
January 12, 2012 By Leave a Comment
They’ve said it before and they’re saying it again. SEO experts across the globe are encouraging companies to get savvier about social networking in the New Year if they want to see their rankings in the search engines improve alongside their customer satisfaction. In an article for Edgy SEO, Geir Ellefsen spoke to 18 different experts in … [Read more...]
Google gets 2012 off to a terrible start
January 12, 2012 By Leave a Comment
It may still be the most popular search engine in town, but Google has been having something of a PR nightmare over the last few weeks that hasn’t exactly allowed it the greatest start to the New Year. As part of an online video campaign to promote its Chrome web browser, the company used third-party agency Unruly Media to create a short … [Read more...]
Radio on the Rise
January 12, 2012 By Leave a Comment
It appears the vast majority of us, including media giants Group M and ZenithOptimedia have underestimated the success of commercial radio in 2011. After the loss of COI (radio’s biggest advertiser), zero growth was expected in 2011 across this more traditional media platform. However, market leaders like Group M and ZenithOptimedia … [Read more...]
Is the Glass Half Full or Half Empty?
January 12, 2012 By Leave a Comment
As the fireworks exploded to signal the beginning of 2012, the news was filled with two conflicting messages. On one hand, there was talk of this year being an exciting one – with the Olympics coming to London and the Queen’s Diamond jubilee. On the other, a bleak and gloomy message was being communicated about the temperamental European … [Read more...]
