We continue to hear that people no longer watch television in its traditional format. This continues to be the view of several commentators. This tends to be opinion, rather than fact. Like Shakira's hips - the numbers don't lie. Given the choice, would you rather watch a programme on a splendid set with family and friends, or alone in your … [Read more...]
Studies Show TV Viewing Is Still On The Increase Despite Popular Opinion
June 17, 2010 By Leave a Comment
Controversial IHOBO App Takes No1 Spot In Download Chart
June 16, 2010 By Leave a Comment
Last month Depaul U.K launched an App called IHOBO with Publicis London which has now become one of the most popular Itunes downloads. The App is intended to raise awareness of the sheer quantity of youth homelessness and in order to do this the app is aimed at a younger audience. Extensive media coverage and publicity surrounding Depaul U.K … [Read more...]
Google Caffeine
June 10, 2010 By Leave a Comment
Google have finally released a new web indexing system, Google Caffeine. It may seem a bit odd for the world’s number one search engine to change something that wasn’t broken before but with the continuous evolution of the web, Caffeine promises to return searchers with more up to date, relevant content then before from not only text based … [Read more...]
Google Secure Search (Beta)
June 10, 2010 By Leave a Comment
In May this year Google unveiled their latest product, Google Secure Search. Secure Search or SSL (Secure Sockets Layer) is Google’s very on secure search engine, or in Google’s words: “SSL (Secure Sockets Layer) is a protocol that helps provide secure Internet communications for services like web browsing, e-mail, instant messaging, and … [Read more...]
Google Local Business Listing 2010
June 8, 2010 By Leave a Comment
Last month, Google Local Business became Google Places and a Local Business Listing became a Place Page. Google also released some astonishing facts on Google Places. There are 4 million Place Pages worldwide, 2 million in the U.S., estimates put this as 10-15% of all U.S. businesses have a Place Page. 20% of searches on Google are related to … [Read more...]
MEC Pioneers Spotify’s local targeting for SPAR
June 4, 2010 By Leave a Comment
On Monday 7th June, SPAR will become the first advertiser to run a truly local advertising campaign on Spotify, using a postcode-specific targeting strategy conceived by MEC Manchester. The campaign will see audio and display ads served to all Spotify users who live in the same postcode sector as a SPAR store, while excluding all users who do … [Read more...]
Ad-words Search Funnels
June 2, 2010 By Leave a Comment
Once you have set up your campaigns, adgroups, adtexts and keywords in Adwords you still need to be able to track their performance. Google conversion tracking is a free, simple way to do this. Once our conversion tracking tag has been placed on the ‘thank you’ page of the website we can then see exactly which keywords have driven conversions. … [Read more...]
