As any media buying agency should attest, the ability to recommend which paid-for media channels should be used and in which combination is an essential part of an advertising strategy. In media planning, we aim to help deliver our clients’ message in an engaging and pragmatic way that makes full use of our sophisticated planning tools and research – ensuring the most effective solution to exceed our clients’ objectives.
Our heritage is in buying. We have in-depth marketplace knowledge of both ‘traditional’ paid-for-media and emerging digital communications channels. With strong media owner relationships and a tenacious team of buyers, we’re able to plan, negotiate and trade intelligently and effectively on behalf of all of our clients.
We are a founding partner of GroupM, WPP’s media investment management group which maximises our buying power. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients. With over £2.4 billion of billings in the UK, GroupM remains the number one buying point in every medium.
Our digital media buying capabilities form part of a wider, comprehensive SEO and search marketing portfolio including:
- Professional SEO Services from an 18-strong team of experts
- Comprehensive, tailored paid search and PPC campaigns
- Digital media in all formats
- Social media
- Affiliates trading
- And our unique demand side platform (DSP), GroupM Marketplace - now called Xaxis - which is our online targeting inventory.
Led by Mark Varley, our Interaction Team form the backbone of MEC’s industry-leading digital services, generating response, acquisition and sales from online activity.