Communications planning within a media buying agency involves taking a holistic view of a client’s business and marketing needs, before developing powerful ideas to change consumer behaviour.
We bring these ideas to life by delivering integrated communications solutions.
These solutions are founded on insight, grounded in ROI, and inspired and organised via strong strategic ideas. They unite both channel and content thinking.
MEC’s strategic approach is driven by Navigator, a system which helps us understand your brand and customers, while recognizing the importance of communication across Paid, Owned and Earned media channels.