Here’s a little something for a Friday afternoon we think you’ll find interesting. Go to http://www.mecuk2015election.com/ to have a look at our interactive visualisation of election twitter data, The Emotion Wheel One of the key problems facing our clients today is gaging the emotional response to their brand or campaign. Within social data there are [Read More]
MEC Blog
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USING TWITTER TO DISCOVER THE EMOTIONAL RESPONSE TO DAVID CAMERON AND ED MILIBAND
Sound Digital is awarded the D2 multiplex licence by Ofcom.
Digital One mutliplex is now full, and is currently made up of the following stations: Absolute Radio, Absolute Radio 80s, BFBS Radio, Classic FM, LBC, Magic, Planet Rock, Premier Christian Radio, Smooth Extra, Capital Xtra, Kiss UK, Talksport, TeamRock and UCB UK. In summer 2014, Ofcom invited parties to apply for the new D2 licence [Read More]
Google AdWords Spring Clean
Since March 23rd, Google has begun to completely remove any ads that have not received any impressions within the previous 100 day from all accounts. This will only apply to ads that have been set to ‘removed’ and as such any ads which a user does not want deleting from their account all together can [Read More]
The Power of Press
With the general election fast approaching, the time for a new beginning (or an extended one) is almost upon us. Five years ago it was TV that proved to be the most dominant channel of media, but this time around it’s newspapers that could have a bigger impact. Why you say? Well the run up [Read More]
Google’s mobile algorithm update to be larger than Penguin and Panda
Mobile is very important for users, and Google knows it. In fact Google has stated that over 50 per cent of all searches done through it are on mobile devices. Due to this, Google released a mobile update on the April 21st. This update will expand the use of mobile-friendliness as a ranking signal in [Read More]
Is it Time to get a smartwatch?
Although smartwatch technology has been around for a year or two, many industry commentators are expecting 2015 to be the year things really take off and YouGov research suggests they are likely to be the most sought-after wearable tech in 2015. Currently just one per cent of consumers have a smartwatch, however 13 per cent [Read More]
Google Pigeon update hits the UK
Google Pigeon is an algorithm update from Google, which aims to provide more accurate local results. Google realises that stronger local results are becoming more and more important with nearly 50 per cent of all searches now completed from a mobile device. The Pigeon update was launched in the US back in July 2014, with [Read More]
Staying connected with consumers – move with mobile
Mobile – a device which most of us can’t live without and that we spend two hours a day using. Yet, when it comes to paid search, it’s an area that has barely been discovered by many , despite the fact decades have gone by in its existence and it’s the fastest growing device segment [Read More]
Top 10 outdoor advertisements of 2014
2014 was an incredible year for outdoor advertisers with marketers playing off the real world to bring completely new dimensions to their brands. Inspiring audiences and ranging from mini kiosks to rock climbing walls of furniture, all serve a potent reminder that outdoor can make brands instantly relevant and incredibly cool. Introducing the Top 10… [Read More]
Insight, Alchemy and Chips
“The guy who invented poker was smart, the guy who invented the chip was a genius” - Julius Weintraub Of all the quotes about insight, the above is my favourite. It pinpoints precisely what it means to uncover a deep understanding of human behaviour and apply this in a way that changes people’s perception and [Read More]