Twitter has confirmed it will finally be launching its own advertising platform in the next month. At present, websites such as Twittad have already offer the opportunity to advertise by two different methods: finding and targeting specific users directly based on their demographic/location/interests or campaigning for Twitter users with over 500 followers to advertise on their behalf. But an officially sanctioned ad system is a very different ball-game.
Twitter has confirmed it will finally be launching its own advertising platform in the next month.
At present, websites such as Twittad have already offer the opportunity to advertise by two different methods: finding and targeting specific users directly based on their demographic/location/interests or campaigning for Twitter users with over 500 followers to advertise on their behalf. But an officially sanctioned ad system is a very different ball-game. Many questions remain about how Twitter will choose to roll this out - and what’s the best way to make it work:
- Will ad posts be formatted differently? e.g. if they are made a different colour to stand out, they may also be easier for users to gloss over.
- Will ads only be shown to users who opt-in to the service?
- Will ads be inserted into existing tweets or simply appear on Twitter pages?
- Will these ads make their way into real-time search integration?
Chief Operating Officer Dick Costolo made the bold claim that “people will love” their new adverts. Will this hubris cost Twitter its golden reputation? Perhaps, but it seems more likely that users be able to cut through the noise and continue Twittering as usual.
This article is taken from the March edition of the interaction newsletter. In one of the articles, Matt Barr wrote a piece about Twitter launching its own advertising platform.
