Programme transmission:
June 12th – ITV1 (HD) – 19:00 to 23:15
Performance
2014 – The year the most watched sporting competition in the world would return to Brazil. The trepidation of whether the country would be ready to host the event soon dissolved and turned into excited expectation. People began to dream whether this was the year their country would raise the FIFA World Cup aloft amidst the carnival atmosphere of Brazil.
ITV won the rights to show the opening ceremony, which was awash with vivid colours and dancing, as well as the questionable musical talents of Jennifer Lopez and Pitbull. Once the hullabaloo had been completed, the eagerly anticipated first match between the hosts Brazil and Croatia kicked off. The opening ceremony and build up had an average audience of 4.5 million. However, there was a huge uplift in audience when the game kicked off and this peaked towards the end of the first half, reaching 11.6m adults.
The relatively low figures for the build-up coverage could be due to the country’s dislike for Adrian Chiles’ punditry ability or, alternatively, due to the late kick off (in comparison to British football) where viewers may have used the build up to complete general household tasks (kids to bed, washing up etc) before settling in for kick-off. During the half time break the viewing figures remained high, boding well for advertisers, reaching 9.5 million on average. As expected, post-game viewing figures dropped off significantly, due to a combination of a late finish as well as the return of Chiles’ expert presenting skills.
Favourite World Cup campaigns:
Here are a few videos of some incredible campaign ideas from some of the main brands associated with this year’s World Cup:
(If they don’t get you excited for the tournament then there is no hope for your lost soul)
Nike (pronounced /ˈnaɪki/ - Ni-key) – Risk Everything:
Samsung Galaxy:
Beats by Dre:
