SEO and content marketing are huge subjects, with so much information and online resources it’s often easy to get lost in a sea of information. In order to try and consolidate ranking factors onto one page, Danny Sullivan at Search Engine Land created a fantastic period table of SEO factors which highlighted important considerations for both on-site and off-site optimisation.
As the online world is now more focused on content marketing, - creating exciting new content for clients which naturally seeds online – e-consultancy has adopted this same period table idea but based on content marketing. This great infographic can be found here.
The periodic table of content marketing factors looks at the various stages of the content marketing process such as:
- Content formats
- Content type
- Content goals
- Platforms
- Metrics
- Goals
- Sharing triggers
This infographic does a great job of cons0lidating a very complex and large subject into a more easily understandable format that can be referenced for future use. For me there are many benefits for anyone involved in content marketing where this image can help they include:
Content formats
Often content marketers feel they are limited to a certain range of content formats, frequently due to client limitations. It’s important to remember that content can come in lots of different formats, anything from old style articles to more modern content types such as apps, games and videos
Content types
Sometimes as content marketers you feel trapped into a certain range of content types, such as guides or articles, meaning other options can be overlooked. Many big businesses are using other proven marketing methods to deliver content such as ‘ask the expert’, where they allow consumers to ask questions to industry leaders, creating discussion and debate. Performing consumer research and listening to your customer’s opinions can be a great way of delivering content that’s not only beneficial and helpful, but is also shareable too.
Platforms
Content marketers often mainly focus on their main site and due to limitations it can be difficult to get content live. It’s important to remember content can be placed on many platforms and by using audience research you can discover where your customers are. Platforms such as YouTube, microsites, Facebook, partner sites and Twitter are all options to consider.
Content checklists
Another really useful feature of this infographic is the checklist for when content is ready, it’s important to credit any sources of data where applicable and to ensure not only that the content is optimised but that it’s is viewable in both desktop and mobile formats.
For anyone new to content marketing, or working within content marketing, this resource can provide a useful source to help you understand the important factors involved and condense such a massive subject into a more concise and logical manner.