It’s that time of year again.
September marks the official end of summer, which can mean only one thing – winter is slowly drawing upon us!
While our hours of daylight may be fewer and our temperatures cooler, our seasons aren’t the only factor to change…
According to the latest report on Seasonal Shopping from Mintel, our spending habits alter significantly from summer to winter. With more people hibernating indoors during the cold stint, it comes as no surprise that consumers are more likely to prefer using the internet. In fact, the internet contributes to a greater proportion of all retail sales in the autumn, winter and spring than in the summer.
The total number of impacts delivered against individuals watching ITV across November last year, was 5,080,138 more than in May 2013. The average time spent viewing ITV in November 2013 was four hours and 59 minutes, whereas the average time spent watching ITV during May this year was three hours 46 minutes – that’s one hour and 13 minutes less in summer compared to winter. Although this may be representative of our shifting habits, enhanced storylines on shows such as Coronation Street and family favourites Downtown Abbey and X Factor are also likely to entice viewers and therefore contribute to this increase in viewing figures.