Helpful stuff to get you through your mobile media day…
Mobile is an oscillating, contradictory, rapidly expanding area of the media industry. Opportunities are abundant, landscapes shift on a regular basis, and opinions are modified in line with the emergence of new technologies.We need to identify trends wherever possible. At MEC, we can help you navigate your way through this mobile minefield with a distillation of some key trends and statistics that can help to glean insights into this fluctuating environment.
Should any of the below pique your interest, please contact your account lead. They will be able to help you to identify the most compelling mobile opportunity that works within the framework of your campaign objectives. Here lies a mixture of statistical soundbites that will be relevant to anyone with an interest in the field:
- Mobile advertising should be as considered as all other elements of your online strategy - the strongest campaigns are those which are designed specifically for the platform upon which they appear
- Total UK mobile audience is 49.5 million
- Total UK smartphone audience is 31.7 million
- 37 per cent of all smartphone users are 18-34
- The average UK mobile web user consumes nine hours of media each day – 28 per cent of this time is spent on mobile
- 2012 saw more mobile browsing traffic than all preceding years combined
- UK users spend on average 9.8 hours per week on their mobile devices
- Spotify – 25-30 per cent of its usage comes from mobile
- iPads continue to dominate the tablet market with more than a 50 per cent share
- Pinterest – the fastest growing mobile destination from browser and app
- 56 per cent of UK smartphone owners use a tablet
- 44 per cent of UK smartphone audiences own a tablet and a laptop
- 60 per cent of users browse websites at least weekly
- £526 million was spent in the mobile sector in 2012 – 69 per cent of this was paid search and 29 per cent was display advertising
- The entertainment sector is the category with the heaviest investment (16 per cent)
- 87 per cent of smartphone owners claim to notice mobile ads of their device
- Tablets usage – 42 per cent at home, 20 per cent travel/commute and 18 per cent at work
- Only 57 per cent of Comscore’s Top 100 websites are optimised for mobile devices
It changes. It’s lively. And there are many ways in which this expanding sector can have a valuable impact on your business.