Mens Lifestyle
The overall sector saw a further decline, down -3.2% yoy and -2.5% pop, with 8 of the 14 titles recording pop declines.
Lads mag Nuts was hardest hit, down -26.7% pop and -34.8% yoy. Competitor title Zoo recorded a similar story, down -19.2% pop and -23.1% yoy.
Free titles, Shortlist and Sport, first and second places within this marketplace, posted more positive results - Shortlist saw 1% increase yoy / 0.5% increase pop (circulation figure currently stands at 534,494); Sport maintained its’ yoy circulation figure and posted a 1.1% increase pop with a circulation of 305,684.
GQ, FHM and RWD took fourth, fifth and sixth places respectively.
Womens Lifestyle
The womens lifestyle sector, which had recorded some fairly healthy results during the last ABCs, with 10 titles posting yoy increases and 12 titles posting pop increases, has seen a reversal of fortunes. The most recent set of data saw 22 of the 27 titles recording both pop and yoy declines, the overall market down -1.4% yoy.
Free titles, John Lewis and Asos, remain at the top of the sector, posting healthy circulation figures of 487,550 and 446,055 respectively. Stylist maintains its place in third position, posting positive figures for five consecutive periods, with a total circulation of 435,768.
Glamour remains in fourth position for the second period running, down -5.6% pop and -14.8% yoy with a total circulation figure of 400,371.
Overall, young womens magazine Company was hardest hit, with decreases of -36.7% yoy and -29.7% pop, to 90,726.
Womens Weeklies
The womens weeklies market posted a fairly bleak picture, all titles recording yoy decreases. The highest pop growth was recorded from Peoples friend at just 1.3% to 243,137 copies. The only other title to see any pop gain was Womens Weekly, up 0.1% to 317,220 copies.
Take a Break remained at the top of the table, posting 720,600 copies, despite being down -8.4% yoy and -3.9% pop.
Celebrity titles continued to be hit hard, with Heat, Closer, Star, Reveal and Now all posting substantial yoy circulation decreases, each in excess of -16%. Overall, Reveal was worst hit within this group, with overall circulation down -25.9% yoy and -18.4% pop to 172,768.
However, it was Real Life title, Love It!, which posted the worst overall figures within this marketplace, down -27.2% yoy and -19.7% pop to 125,296 copies.
The overall sector finished the period with 5.3 million copies, down -12.7% yoy and -6.6% pop.
Home Interest
The home interest market fared slightly better than during the Jul – Dec 12 period, down just -1.7% yoy and -0.8% pop.
Ideal Home maintained the top spot, seeing a healthy pop increase of 4% - circulating just short of 200,000 copies. Yet it was Style at Home that celebrated the greatest gains both yoy and pop for a second consecutive period, up 19.9% and 9.1% respectively to 95,916 copies.
High end titles, Elle Deco and Living Etc, recorded pop increases of 0.3% and 3.7% respectively, the former title also recording a slight increase to yoy figures of 0.5% to 71,028 copies.
Homes and Gardens saw the greatest overall loss, -8.5% yoy to 120,397 copies, followed by Homes & Antiques which posted a -6.1% yoy decline to 57,590, the second lowest circulation within this sector.
TV Listings
The overall TV listings marketplace was down -6.3% yoy and -5.8% pop, with most titles posting both yoy and pop declines.
Bucking the trend, however, market leader, TV Choice, posted positive pop and yoy figures, 4.2% and 0.3% respectively, selling almost 1.3 million copies. The only other title recording positive figures was Soaplife, posting a positive pop change of 2.3% yoy to 75,533 copies.
Traditional titles, TV Times and Radio Times, remained in third and fourth position, yet both posted pop and yoy declines in excess of -6% to 247,896 and 812,543 respectively
Overall, however, TV Easy was the hardest hit, down 17.9% both pop and yoy posting a circulation loss of over 26,000 copies.
DIGITAL EDITION TOPLINE SUMMARY
The picture was more encouraging for the Digital Edition Circulation, with a significant rise in the number of titles recording overall digital editions, 86 titles vs 61 for the same period last year, a total growth of 64% in overall circulation. Numerous publications recorded positive rises in digital yoy circulation figures (where comparative figures are available).
Future’s, Total Film, recorded the UK’s highest digital circulation of 12,280, a jump of 51.5% yoy.
GQ overtook Men’s Health to reach second place with 12,231, a rise of 26.7% yoy.
Meanwhile, Men’s Health posted a one per cent decline in digital circulation, recording a figure of 12,018 per issue, despite maintaining its place as the highest circulating mens’ paid for print title.
Digital counterparts of home interest publications faired well, with all titles that provided comparative figures posting positive yoy increases. Most notably, Ideal Home posted an increase of 124% to 1,232 copies. Struggling print title, Homes & Gardens, posted a positive increase of 3.77% to 1,348 copies.
Unfortunately struggling womens print title, Company, also took a hit within its digital edition, recording a -10.49% yoy decline to 2,543 copies.
Other womens lifestyle titles posted a more successful picture; including upmarket womens titles Vogue, Tatler and Vanity Fair who have all increased their digital performance period on period (463%, 64% and 33%) despite posting declines in their printed product.
PPA COMBINED CIRCULATION CHART
The Professional Publishers Association released its combined circulation chart for the second sixth-month period, compiling the ABC’s print and digital data to give a single combined figure.
Of all titles posting a digital figure, What’s On TV achieved the highest combined print and digital circulation of 1,084,302, led by its print contribution, with a digital circulation of only 1,104.
Three womens lifestyle magazine also featured within the top five places, again driven predominantly by print contribution, figures bolstered only slightly by digital editions: Glamour, Good Housekeeping and Woman & Home reporting figures of 404,946 (4,575 digital edition); 400,228 (4,567 digital edition) and 342,621 (2,382 digital edition) respectively.
Last year’s Digital Edition leader, Cosmopolitan, was in overall ninth place with a combined circulation figure of 310,149, having recorded a drop of -25% from its digital figure (9,894) and -15% to both yoy and pop print figures (300,255).