It’s always useful to have easy-to-digest insight and helpful tips on how advertisers can make the most of their digital interactive out-of-home campaigns. This infographic, produced by Kinetic in conjunction with JCDecaux and Clear Channel, does just that and covers topics like interaction preferences, consumer positivity to NFC, dwell times for interactive formats and key drivers that best deliver a call to action.
MEC Blog
Infographic: Making the most of out-of-home media
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