Over the last three years, MEC’s Analytics and Insight practice has grown and prospered, bringing together a unique combination of smart people with interesting ideas, as well as great tools, methods and data.
Our new publication ‘How A&I can grow your business’ showcases some of the best work from our Analytics and Insights teams across the globe. Despite being one of the most important parts of what we do, unlocking insights that win customers and grow a client’s business, it’s also one of the most unrecognised. In fact, few people really know what we do.
There has been an explosive growth of data that now streams through every part of our lives. As individuals we are generating a huge amount of digital information that we leave behind every time we go online and through our interactions on mobile devices and social media. The data is widely available and vital for a business to flourish - the challenge is extracting wisdom from it. Our Analytics expertise transforms this flood of information into actionable strategies.
Brands have to move fast to exploit new opportunities which is why our experts work together seamlessly to provide best in class solutions that allow real time evaluation and rapid course correction of marketing campaigns.
Hopefully this book gives you a taste of what we do and shows our dedication to providing the best possible service to our clients – whether it be through developing new systems to evaluate the consumer path to purchase, big data analysis, in house research solutions, mix modelling analysis programmes, bespoke platforms for quantifying digital ad exposure or revolutionary dashboards that add strategic value and improves client experience.
We hope you find them insightful, if you would like any further information about what we do, please contact the MEC Manchester team.