Since March 23rd, Google has begun to completely remove any ads that have not received any impressions within the previous 100 day from all accounts. This will only apply to ads that have been set to ‘removed’ and as such any ads which a user does not want deleting from their account all together can [Read More]
MEC Blog
Category Archives: SEO
Google AdWords Spring Clean
Google Pigeon update hits the UK
Google Pigeon is an algorithm update from Google, which aims to provide more accurate local results. Google realises that stronger local results are becoming more and more important with nearly 50 per cent of all searches now completed from a mobile device. The Pigeon update was launched in the US back in July 2014, with [Read More]
Right to be forgotten: 6 Months In
In May 2014, a top EU court ruled that Google must amend search results to remove links to pages that contain irrelevant or outdated information about a person if a removal request is submitted. The ruling is now commonly known as the ‘right to be forgotten’. Google has confirmed that since May 2014 it has [Read More]
Google to use TV viewing to influence ranking results
Google uses hundreds of signals to determine how to rank web pages in the natural search results. The rankings factors it uses constantly change in an attempt to make the results more personalised, including using your search history and location. Google has now developed a new patent that could mean what you watch on TV [Read More]
Organic performance does the Big Breakfast
Constant learning and development is an essential part of being in a marketing agency. This is especially important within the digital space as industry updates and changes occur on an almost daily basis. Advertising agencies that don’t continuously innovate and adapt can quickly get left behind. As part of MEC’s continuous learning and development processes, [Read More]
Authorship results dropped from search engine results page
In June Google made the decision to remove author photos from the search results, now it has made the decision to remove authorship altogether. It was a system where web writers could add authorship mark-up to their bylines linking them to Google +. This was seen as a trust signal by Google, as it could [Read More]
HTTPs to become an important ranking factor
On August 6th 2014 Google announced it will start to use HTTPs as a ranking signal in the search results. This change is in-line with Google’s mission to protect users, and comes after it made large strides towards encrypting all of its own services. This change isn’t the first time Google has used its natural [Read More]
MEC Organic Performance team at SASCON Day 1
Everyone who works in search understands how fast paced the sector is. Technologies, platforms and search engines are developing and growing at an extremely fast rate, making it very important to keep on-top of the latest changes in digital. Agencies and individuals that don’t keep themselves updated on industry changes may find themselves losing ground [Read More]
The World Cup and search
The whole world has caught football fever as the 2014 World Cup takes place in Brazil. As you may expect, the internet has exploded with news, speculation and videos of diving Dutchmen. Google has also joined in with the fun with daily Doodles on it’s homepage, even celebrating Father’s Day with a football themed Daddy [Read More]
Google punishes eBay for poor SEO practices
For those in the SEO industry the past week has been very busy with Google releasing two new updates to their ever evolving algorithm. Google confirmed it has rolled out the Panda 4.0 and Payday Loan 2.0 updates. But what are these updates? What is Panda 4.0 Panda was first released in February 2011 The [Read More]