Eye have released results of a study where they partnered up with brain imaging research company, Neuro Insights, to look into the effects of out of home advertising on brain activity. Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging study to be conducted for the … [Read more...]

Between The Diamond Jubilee, the Euros and The Olympics, 2012 is being billed as a big year. On the other hand, stories of economic turmoil, job cuts and struggling stores continue to fill the news. We decided to have a look at whether or not these factors were subduing adspend in the UK or if advertisers were spending more to get people in the … [Read more...]

What were you doing on the 30th December 2011? Eating left over Christmas cheese whilst watching TV?  Searching the internet for bargains? Or spending one of the last days of the Christmas Break doing something exciting? The day probably didn’t seem overly significant to most people in the UK, however for the people of Samoa it was, as on … [Read more...]

As the fireworks exploded to signal the beginning of 2012, the news was filled with two conflicting messages. On one hand, there was talk of this year being an exciting one – with the Olympics coming to London and the Queen’s Diamond jubilee. On the other, a bleak and gloomy message was being communicated about the temperamental European … [Read more...]

In 2011 the UK has experienced very different times. There is fear of a double dip recession. Slight murmurs of doubt turn into nationwide catastrophes overnight. A false sense of security exists. According to the latest NVISION Changing Lives Research there have been global and UK factors causing a push down on UK recovery. The former has been … [Read more...]

Following the sad death of Apple co-founder and digital innovator Steve Jobs luminaries including US president Barack Obama and Microsoft founder Bill Gates all paid tribute to his memory. And yet still, his legacy was not enough to reach one Facebook friend, who posted:  “Who is Steve Jobs and why are people filing up my newsfeed with posts … [Read more...]

At the Marketing Week Live! event on 30th June, David Howlett spoke about the need for and value of new research methods that go beyond measuring consumers' 'liking' of brands. As David pointed out, respondents who say they like a brand or even that they are likely to buy it, do not necessarily go on to do so. We like lots of brands we don't … [Read more...]

We’ve got a wealth of information at our fingertips. Alongside subscribing to the latest consumer data, market reports and profiling systems we’ve uncovered a plethora of free information on the net available to all. Government affiliated organisations conduct hundreds of surveys every year and the resulting data sets and reports are made … [Read more...]