Gap has become the first advertiser to use a new illuminated bus format, as part of its 'Be Bright' campaign. The ten special illuminated T-side ads will run on the side of buses through central London. CBS Outdoor plan to expand the illuminated format across the Capital over the next four weeks. MEC Opinion: This is the second addition to CBS … [Read more...]

JC Decaux has launched a nine-screen digital ad format named ‘e-motion’ at Euston Station, as part of wider investment in its rail portfolio. The site comprises of nine full-motion 9m x 1.6m landscape LCD screens on three sides of the main station concourse. The ‘e-motion’ panels further increase JCDecaux’s digital portfolio in … [Read more...]