Manchester

Blog

21

May

2010

Everyone Loves a Freebie!

Written by Marie Harris

We’ve got a wealth of information at our fingertips. Alongside subscribing to the latest consumer data, market reports and profiling systems we’ve uncovered a plethora of free information on the net available to all. Government affiliated organisations conduct hundreds of surveys every year and the resulting data sets and reports are made available to the public.

I’ve compiled a list of both useful and useless facts from free of charge sources below. Some are invaluable, some random and some rude!

Read more: Everyone Loves a Freebie!

   

20

May

2010

Radio as a Trusted Medium

Written by Kelly Martindale

We've always known radio as 'the trusted medium', with its enviable close relationship with listeners. A new report from OFCOM suggests that radio is also the most trusted source of news, beating both TV and the internet in a survey of 1,824 people in 2009.

Read more: Radio as a Trusted Medium

   

19

May

2010

Google Personalized Search for All

Written by Lauren Condliffe and Matt Hallett

Last week Google announced that it would be rolling out personalized search for all users of Google, including those who are signed out of iGoogle. It used to be that personalized search just ran for people using iGoogle. It was based on the user’s web history and the users Google account. Users could bump up certain sites for certain keywords by click on an icon in the results or if your web history showed you visited a certain site a lot it would automatically appear higher in the results.

Read more: Google Personalized Search for All

   

12

May

2010

Is Facebook greedy or letting go?

Written by Lauren Condliffe and Tahera Dudwhala

Facebook is now by far the most popular social network in the world. It now plans to decentralise their site, breaking down the barriers that keep its users on the site. Facebook users may soon be able to show their interactions on other sites on their Facebook, with the introduction of a ‘like’ button that webmasters can place on their web pages.

Read more: Is Facebook greedy or letting go?

   

05

May

2010

Social Networks And Children

Written by Lauren Condliffe and Laura Sweeting

The recent Ofcom Children’s Media Literacy Audit has shown that 25% of children aged 8-12 have a profile on Facebook, Bebo or MySpace. This comes despite the fact that the minimum age set by these sites is 13 years old. 83% of these children say they have set their profile to be seen by friends only. However this still leaves 17% of the age group that have profiles that are significantly underage, and open for all to see. Alarmingly one in six parents of the age group had no idea their child was involved with a social network, although it should be added that of those that did, 93% said that they checked what their child was doing on them.

Read more: Social Networks And Children

   

30

Apr

2010

The Sun To Publish 3D Issue

Written by Alex Rooney

The Sun is set to jump on the 3D bandwagon and publish an edition which will include 3D colour ads and editorial in an attempt to follow in the footsteps of recent successes such as Avatar and, in particular, football in 3D.

The News International-owned red top will be the first national newspaper to run in this format.

Read more: The Sun To Publish 3D Issue

   

27

Apr

2010

New Media vs Old Media 5 a Side Football

Written by Matt Hallett and Matt Barr

Not since the 1830 premiere of Victor Hugo’s ‘Hernani’ has there been such a dramatic clash between old-guard media and bold new visionaries as the first MEC print vs. digital football match. But while the 1830 battle symbolized the triumph of brash European romanticism against stifling neoclassical mannerism, modern-day ‘new media’ were just a bit useless at kicking a ball around.

Read more: New Media vs Old Media 5 a Side Football

   

26

Apr

2010

The iPad: Gimmick or Gamechanger?

Written by Lauren Condliffe and Matt Barr

As expected, the US arrival of the iPad last week brought with it considerable hyperbole. Financial Times journalist Chris Nuttall was typical in his ridiculous claim that the 'excitement meter' for the product was "approaching zones previously occupied only by the Beatles and the birth-control pill".

Read more: The iPad: Gimmick or Gamechanger?

   

26

Apr

2010

The “Digital” Election

Written by Anton Kirkpatrick

This was, as many have said supposed to have been the new type of election, where all the campaigning was done digitally, through social networks like Facebook and Twitter, these being the most valuable and most visible to the public. The trend was set during the latest US Presidential election where there was a real buzz about how new media was being used by the Obama camp to engage and encourage voters, especially the younger ones to participate in what was an historic moment.

Read more: The “Digital” Election

   

21

Apr

2010

Express Newspapers to launch iPad app

Written by Stephen Winstanley

The Express is developing an Apple iPad application which will offer free online content as well as a subscriber-based replica of the newspaper.

Read more: Express Newspapers to launch iPad app

   

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