The Sun’s special World Cup Pride edition fell onto the doorsteps of (almost) all 22 million UK households last week. The special 24 page edition was distributed on June 12th and was created to mark the beginning of the FIFA World Cup in Brazil. The tabloid’s editor David Dinsmore described the move as the “greatest [Read More]
MEC Blog
Monthly Archives: June 2014
The Sun’s special World Cup Pride edition
MEC Organic Performance team at SASCON Day 1
Everyone who works in search understands how fast paced the sector is. Technologies, platforms and search engines are developing and growing at an extremely fast rate, making it very important to keep on-top of the latest changes in digital. Agencies and individuals that don’t keep themselves updated on industry changes may find themselves losing ground [Read More]
The World Cup and search
The whole world has caught football fever as the 2014 World Cup takes place in Brazil. As you may expect, the internet has exploded with news, speculation and videos of diving Dutchmen. Google has also joined in with the fun with daily Doodles on it’s homepage, even celebrating Father’s Day with a football themed Daddy [Read More]
TV advertising and the World Cup
Programme transmission: June 12th – ITV1 (HD) – 19:00 to 23:15 Performance 2014 – The year the most watched sporting competition in the world would return to Brazil. The trepidation of whether the country would be ready to host the event soon dissolved and turned into excited expectation. People began to dream whether this was [Read More]
The most social sporting event in history
The 2014 FIFA World Cup kicked off on June 12th and already is showing signs it’ll be the most-social sporting event ever globally. According to many studies, this year’s World Cup will surpass the Super Bowl and Olympics in total social mentions. The phrase “World Cup” alone generated 19 million social mentions across 200 countries [Read More]