For the very first time, Manchester had the opportunity to welcome the IAB’s Digital Britain Conference, during which the full-year digital adspend figures for 2013 were revealed. It also saw presentations from leading IAB members, including Google, Quantcast, Twitter, AdMaxim and Unruly Media. Earlier in the year, it was announced the IAB’s annual Digital Britain [Read More]
MEC Blog
Monthly Archives: April 2014
IAB Digital Britain Conference
Nuts magazine closes
After 10 years, a number of controversial covers and a debut that sent established mens’ magazines such as FHM and Loaded into frenzy, IPC Media’s Nuts magazine is set to close down after a radical sales decline of 33.5 per cent last year. First launched in January 2004 in a blaze of publicity, the development [Read More]
TV in 2014 – The future isn’t what it used to be
In the constantly shifting landscape of broadcast media it’s very tempting to make predictions and forecasts about where the market is heading. Aspersions are cast, wild speculation takes place but in the end it’s all guess work. The soon forgotten predictions are replaced with each brand launch, new technology and empire building acquisition. What may [Read More]
Essential mobile optimisation tips for 2014
Mobile is big and Google knows it. Google has dominated the search market in the UK for some time now, with nearly a 90 per cent share of search on desktop devices. However, the search giant is expecting to see most of its revenue growth in 2014 and 2015 to come from mobile devices and [Read More]