Sky and ITV recently announced a joint venture – ITV Encore. It will be ITV’s first new channel for eight years but, in a change to its other channels, will only be available on the Sky platform. It marks the first time premier ITV content will be on pay-TV. ITV Encore promises to showcase “the [Read More]
MEC Blog
Monthly Archives: February 2014
Sky and ITV partnership
Google Shopping Campaigns for PLAs now available globally
Last year Google began testing new shopping campaigns within AdWords with a limited set of advertisers. The aim of this test was to try and streamline the sometimes difficult task of Product Listing Ad (PLA) management. After the three-month trial period, Google is now rolling out the new shopping campaigns to all users globally. The [Read More]
Team Foundation is born!
Twelve brave MEC staff have stepped forward to take on the IPA Foundation Certificate challenge. There are candidates for the certificate from every team within MEC Manchester, which gives us a great opportunity to encourage and support our fellow candidates. The IPA Foundation Certificate is an online learning programme for new starters in the advertising [Read More]
Google Testing Ads in the Knowledge Graph
In May 2012 Google launched a new part of its search results pages called the ‘Knowledge Graph’. The new technology was originally launched to provide facts about people and places, alongside its traditional results. This concept shows Google is actually able to use a link graph to discover how people and objects are connected. This [Read More]
Facebook 10 years
You may have seen your Facebook friends posting videos looking back at the ‘best bits’ of their online lives, this was to celebrate Facebook turning 10 years old this year. It’s hard to believe that something that started out as a forum for Harvard students to chat to each other 10 years ago is now [Read More]
Global & Communicorp – the ‘real’ deal
In June 2012 Global (owners of stations including Heart, Classic FM & Capital) purchased GMG (owners of Real Radio, Real XS & Smooth), however the Office of Fair Trading and the Competition Commission instructed Global to sell radio stations in certain areas of the UK to ensure a substantial lessening of competition. Bringing us up [Read More]
Magazine ABCs: July to December 2013
Women’s monthly Glamour posted a new ABC of 415,258, an increase of 2.5 per cent period on period. Digital editions are up 4.4 per cent period on period and 12.5 per cent year on year. The fashion bible Vogue posted a new ABC of 201,077 with Digital edition sales increasing 9.4 per cent period on [Read More]