Fifty years ago on Saturday the BBC aired a low-budget sci-fi drama aimed at families. Although overshadowed by JFK’s assassination the day before, the programme was viewed by 1.7 million people. Titled “An Unearthly Child” it told the story of a time-traveller known as “The Doctor”. The programme captured the hearts and minds of children [Read More]
MEC Blog
Monthly Archives: December 2013
Social Insight – Doctor Who 50th Anniversary
MEC Does Christmas
What does Christmas mean to you… Mick – Looking forward to Charlotte, aged six months, enjoying tearing wrapping paper and taking pictures of her in her Christmas Pudding outfit! Chez – Looking at all the houses lit up, love the lights, decorations, catching up with friends and family, and Maltesers in a box! Noel – [Read More]
The Knowledge Graph Loses Its Impartiality
Scientia imperii decus et tutamen – “Knowledge is the adornment and protection of the Empire”. Google has received criticism for many of its deliberate money-grabbing tactics but, up until now, the Knowledge Graph has been held up as an example of Google at its best. A genuine attempt to provide users with the most accurate [Read More]
RAB study: How Radio Can Unlock Millions in Untapped Revenue for Advertisers
Mark Barber, planning director at the RAB introduced the study, saying: “Over 20 years of RAB research gives a clear indication of radio’s multiplier effect within the media mix. But to date this claim had been based mainly on intermediary measures; unsupported by definitive ROI evidence. That’s why we commissioned this study” The research was [Read More]
Report reveals child purchasing behaviours
The Monitor report by Child Wise provides an invaluable insight in to the media and purchasing behaviours of five to 16-year olds. The report separates the lifestyles of children in the two core age brackets – ages five to 10 and 11 to 16, exploring aspects such as their attitudes towards sporting activities and exactly [Read More]