The Independent newspaper has been in circulation for 27 years and on November 1st, the title refreshed its appearance with a new look. The paper has returned its masthead to black from red and it runs vertically up its front cover. There’s also a return fir serif font and stripped back colour aims for a [Read More]
MEC Blog
Monthly Archives: November 2013
New look Independent aims to embrace its innovative heritage
Movember bristles with fresh marketing ideas for 2013
Movember has come a long way since thirty Melbourne men decided to bring the moustache back into fashion in 2003. Over the last ten years, the charity has raised more than £276 million for men’s health causes globally According to statistics from the organisation, in 2012, over one and a quarter million men and women [Read More]
A Year of Award Winning Work
Industry awards are an important measure of any company’s credentials and as the annual award season coming to a close, MEC can look back on2013 as our most successful ever year. Building on MEC UK’s placing as the highest ranked media agency for the third consecutive year in the Sunday Times Best 100 Companies to [Read More]
Agency Life – Working with the organic performance team
Agency Life is a scheme developed for the marketing and digital business schools at Manchester Metropolitan University. The scheme introduces undergraduates to the experience of working in a busy advertising, PR or digital agency. The scheme offers students the chance to spend ‘about a working day’ working with agencies carrying out ad hoc tasks on [Read More]
Can social media really measure campaign success?
It’s that time of year again, when the UK’s largest retailers launch their much anticipated festive campaigns – but where will the success story lie and who will achieve the biggest shift in consumer perception and purchase intent? Maybe the answer lies in social media. The main retailers will spend about £390 million on advertising [Read More]
Google’s AdWords Ad Rank Update
Google has recently announced a significant AdWords update. Ad Rank, the system that orders competing ads within Google’s search results page, now takes in to account the effect of ad extensions and formats. Previously, Ad Rank was calculated using your max cost per click (CPC ) bid and your Quality Score only. Whats new with [Read More]