Mens Lifestyle The overall sector saw a further decline, down -3.2% yoy and -2.5% pop, with 8 of the 14 titles recording pop declines. Lads mag Nuts was hardest hit, down -26.7% pop and -34.8% yoy. Competitor title Zoo recorded a similar story, down -19.2% pop and -23.1% yoy. Free titles, Shortlist and Sport, first [Read More]
MEC Blog
Monthly Archives: September 2013
Magazine ABCs Jan – June 2013 – topline summary
Magazine ABCs Jan – June 2013
Last month saw the release of the most recent ABC figures, for the period January – June 2013. A challenging period across the board for print, with key sectors posting further circulation declines. Although boasting the three top actively purchased magazines for the period, the closure of Northern & Shell’s new title, TV Pick, after [Read More]
Google Webmaster Tools adds manual actions to indicate if any links have been penalised
Over the past year and a half Google has been targeting webmasters that are involved in low quality or paid link building. This move from Google included updates to algorithmically detect un-natural link profiles and link networks. Google then moved a step further providing a tool that allows webmasters to disavow any low quality backlinks [Read More]
MEC Does Summer
Here at MEC we’ve had a busy summer, but when we’ve not been working hard we’ve been making the most of the sunshine in a number of different ways. Here’s a little of what some of our team have been doing in the past few months… Mick Style – I spent the hottest summer nights [Read More]
The Census: Insightful or Archaic
In July this year, another wave of findings from the 2011 census was released by the government. The census, which collects data from every household in the UK once a decade, is a hotly debated piece of research. The 200-year-old survey is coming under threat, as many people believe all of this data is not [Read More]
Mobile – a stat attack!
Helpful stuff to get you through your mobile media day… Mobile is an oscillating, contradictory, rapidly expanding area of the media industry. Opportunities are abundant, landscapes shift on a regular basis, and opinions are modified in line with the emergence of new technologies.We need to identify trends wherever possible. At MEC, we can help you [Read More]
The Adwords Paid & Organic Report
Google have recently launched a new feature in Adwords: the Paid vs. Organic report. This is a very welcome addition as it provides us with a great deal of extra insight into the relationship between paid and organic search. The report This can be found hidden away in the dimensions tab under Paid & Organic [Read More]
MEC win for Innovation and Rising Star at inaugural MPA awards
Last night (Thursday 12th September) saw the Manchester communications industry celebrate the best of the region’s creative, media, digital, PR and production agencies at the inaugural MPA Awards at Gorton Monastery. MEC were delighted to come away with two awards, winning the category of Best Innovation (Media Agency) and Rising Star – the Rising Star [Read More]