MEC, a leading media agency, today helps BBC Three launch the second series of Bad Education with a new campaign ahead of its 3rd September transmission date. The programme, which stars Jack Whitehall, returns after a successful first season in 2012. The campaign, which launches on Wednesday evening, 28th August and runs until the 15th [Read More]
MEC Blog
Monthly Archives: August 2013
MEC Manchester Launches Media Campaign for Series Two of BBC Three’s Bad Education
MEC gets creative
In order to do the best work, get new ideas and create amazing media campaigns, MEC prides itself on the nourishment of its internal specialisms and expertise. However, we also know that to do this even better it’s important we take off our media glasses and look for inspiration in other places. Therefore, last year [Read More]
Latest online paywall launched in ‘The Sun+’
This month we saw one of the UK’s biggest newspaper brands move behind an online paywall. The Sun UK site has followed in the same fashion as News Corp’s other national newspaper The Times, by moving behind a subscription based paywall called The Sun+. The paywall offers not only full access to the online site [Read More]
Google Enhanced Campaigns is coming… eventually
Nowadays, people are constantly switching between devices, using whatever works best for where they are and whatever they’re trying to do. Devices are also evolving quickly, with a growing list of capabilities, which is where Google’s Enhanced Campaigns might come in handy. Enhanced Campaigns provides new ways to help you reach the right audience at [Read More]
Google updates target guest posts, advertorials and optimised anchor text
Over the past 18 months, Google has been clamping down heavily on aggressive and low quality link building. This was specifically targeted by its Penguin update, which mainly focused on poor quality link building. Following the update, Google released the disavow tool, which was a very clever method of allowing people to send the search [Read More]
This year next year
With the continued uncertainty of the economic climate Group M’s global ad growth for the year ahead is predicted to be 3.4 per cent, according to the latest worldwide marketing forecast. Last year 3.6 per cent growth was achieved, rather than the anticipated 4.5 per cent. The main reason for this was said to be [Read More]
Twitter Brandwatch study
A few years ago, if a business was heavily using Twitter to promote its message it might have been labelled a pioneer. Such is the pace of social media that today nearly all consumer brands have a presence on the micro blogging site. But how should those precious 140 characters be used to really connect [Read More]