Facebook and Twitter have been warring for a long-time in the struggle for social media market dominance. Both have very powerful weapons in the form of proprietary media-uploading tools –Instagram and Vine respectively – and each has been synonymous with either photo or video sharing. That was until late June, when Instagram expanded its functionality [Read More]
MEC Blog
Monthly Archives: July 2013
Swinging into Vine territory – Instagram launches video
Move over digital TV – Radio prepares for the ‘big switch’
Move over digital TV, it’s time for radio to step into the limelight. With the government and Ofcom planning to grow both national and local digital radio coverage, a full switchover has now been predicted by 2015. The Go Digital Trial (funded by the government) is a piece of research which tests the impact of [Read More]
TV advertising getting smarter with Sky AdSmart
This summer Sky launches AdSmart, a new approach to TV advertising which allows personalised ads on linear TV for the first time. Specially targeted ads will be sent to Sky+HD set-top boxes and, based on geographic and demographic information, will be inserted in to live broadcast streams. This means advertisers can now cherry-pick their audiences [Read More]
ITV Launches ad-free subscription catch-up service
ITV has launched a subscription service of its ITV Player, allowing mobile viewers to catch up on the last 30 days of programming from the network without watching ads for £3.99 a month. The updated app, for iPad, iPhone and iPod touch, is part of a new strategy to increase revenue streams. Once users have [Read More]
How A&I can grow your business
Over the last three years, MEC’s Analytics and Insight practice has grown and prospered, bringing together a unique combination of smart people with interesting ideas, as well as great tools, methods and data. Our new publication ‘How A&I can grow your business’ showcases some of the best work from our Analytics and Insights teams across [Read More]
Getting your ducks in a row in the anonymity economy
Unsurprisingly, the average citizen reacted fairly badly to Edward Snowden’s revelation that their personal data was being given away to nebulous government agencies. As such, there’s been an enormous boom in the ‘anonymity economy’ with sites like Prism Break guiding visitors of the best way to avoid being tracked online. The major beneficiary from this [Read More]
Marketing Week Live – An overview
A few MEC colleagues recently attended Marketing Week Live, Europe’s premier marketing event held at the Olympia Grand in London. Free to attend, the exhibition was split into eight main zones (careers, agencies, loyalty, digital and data, insight, live marketing, promotional merchandise and retail) with a vast array of exhibition stands across each area. The [Read More]
Goodbye To Our 2012/2013 Media Trainees!
It’s that time of year where we have to say goodbye to some of the wonderful media trainees we’ve had with us and we thought it would be nice to find out how they’ve fared during their time at MEC. Here, two of our latest temporary recruits, Oliver Kristall and Hayley Stoddart share their experiences [Read More]