Global Radio (owners of the Heart, Classic and Capital radio brands) now own what was GMG (Real Radio and Smooth radio brands), having had a rumoured £70m offer for the business cleared by the government in October 2012. The GMG business was a strong fit for Global, as the GMG brands complement their stable in [Read More]
MEC Blog
Monthly Archives: May 2013
The Global and GMG deal: Events to Date
May - The fourth be with us!
MEC Manchester is committed to delivering the very best work for our clients, while maintaining our reputation as one of the brightest and most innovative media agencies in the UK. We also do everything we can to put back into our local community whenever possible, using the passion and skills of our people to make [Read More]
MEC at the ION Search Conference
Search continues to be one of the fastest changing industries there is. Online marketing strategies need to be able to adapt and change, making conferences an essential part of how we grow. Not only do these events provide an ideal platform to learn from other search professi0nals, they also allow us to explore the latest [Read More]
Social Insight – The London Marathon 2013
Holding the Guinness world record as the largest annual fund raising event, The London Marathon has raised over £450 million for charity since it began in 1981. Considered a highlight of both the sporting and charity calendar, the marathon is as well supported by the British public as One Direction in an all-girls school. Social [Read More]
The Social Impact Of Mad Men
Now in its sixth series, Mad Men has always been a bit of an anomaly – winning multiple Emmy Awards and having a major influence on fashion and popular culture, despite ever-decreasing audience numbers and scheduling on niche stations (BBC Three and, latterly, Sky Atlantic). Last week’s episode, The Flood, was set on the day [Read More]
Infographic: Making the most of out-of-home media
It’s always useful to have easy-to-digest insight and helpful tips on how advertisers can make the most of their digital interactive out-of-home campaigns. This infographic, produced by Kinetic in conjunction with JCDecaux and Clear Channel, does just that and covers topics like interaction preferences, consumer positivity to NFC, dwell times for interactive formats and key [Read More]
Buying audiences not platforms with The Guardian
With technology developing at a faster pace and media expanding onto more platforms, the audience of specific media titles continues to become increasingly diverse. This is even more relevant within the newspaper world with the readers of print publications being potentially very different to the person reading the same title on a tablet. This expansion [Read More]
Fair Play? How the Premier League’s TV windfall will be shared
As the end of another football season is upon us, the implications of promotion and relegation become all the more real for the clubs battling at either end of their respective divisions. However, with a stake of the Premier League’s new £5.5bn TV revenue up for grabs, the financial prizes and penalties have never been greater. [Read More]
Global Solutions
Dedicated Global Solutions team managing local, regional and global media communications
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