With SEO being such a subjective area of marketing, I jumped at the chance to hear the thoughts and theories of industry insiders and attend the ionSearch conference in Leeds on Friday. The day was full of intriguing insights and bold statements, however I chose to condense the talk by Head of Social Media at Blueclaw [Read More]
MEC Blog
Monthly Archives: April 2013
ionSearch: SEO and Social Media
MEC Manchester announces two new charities for 2013
This year MEC has decided to dedicate its time, energy and money to supporting two amazing charitable causes. Katie’s Ski Tracks is a very small charity run by volunteers that takes terminally ill or disabled children skiing in Italy without parents or carers. For many of the children, it offers an experience they have never [Read More]
MEC unveils world’s first neurological study into social TV interaction
MEC Australia has revealed the results of a pioneering neuroscience study of social TV viewing – with figures that suggest interaction with social media while watching TV drives a nine per cent increase in program engagement. The research was conducted in partnership with Australia’s Seven Network and Neuro-Insight, in a bid to discover the true [Read More]
How will the next 10 years shape the BBC’s output?
2022 will mark the centenary of the BBC and, while it is still some time away, now is the time we should start to wonder about how it will look by that time. In the last ten years, BBC output has changed significantly, as it tries to keep ahead of changes in technology and lead [Read More]
To Weve or not to Weve?
Created to solve the problem of an overcrowded mobile marketplace with a bewildering mix of operators, services, platforms and technologies, Weve is provides a focal point for brands wishing to engage with mobile-focussed consumers. Which begs the question, should advertisers be looking into what it can offer? Significant investment has been made into the platform [Read More]
TV Licensing report reveals more TV viewing via fewer TVs
Recent research carried out by TV Licensing has revealed a decline in the number of television sets per household. However, TV viewing hours have seen an increase – as viewers continue to use a variety of ways to consume their favourite programmes. This year’s TeleScope study shows that ownership of televisions per household has gone [Read More]
The Times & The Sun announce move to online pay wall
This month we’ve seen two of the big UK newspapers announce they’ll be moving behind an online pay wall in 2013. The Telegraph UK site is set to follow its international counterpart in making the move and, although no official date has been set, it’s likely it will be sooner rather than later as a way to [Read More]
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