The UK audience research body for outdoor advertising, Postar, relaunched itself as Route on February 26th – taking the opportunity to unveil its new and highly anticipated out-of-home (OOH) audience research system. Around £19 million has been invested in the research, which offers fascinating statistics about how Britain moves in the context of the opportunity [Read More]
MEC Blog
Monthly Archives: March 2013
Postar re-launches as Route with new out-of-home audience research
Latest ABC figures reveal familiar magazine trends
February saw ABC figures for July to December 2012 released, with results echoing a trend that has been increasingly apparent over recent years. With the development of more touch-points for readers, many are migrating from print to online, mobile and social networking sites to interact with brands – all of which might explain the consumer [Read More]
Interflora responds to Google search penalty
What happened? On the 20th February 2013 Interflora was wiped off the face of the Internet for hundreds of popular sector search terms like ‘flowers’ , ‘florist’ and ‘flower delivery ‘. Prior to this, the firm had generally been ranking in first place for most of these terms. But following the Google penalty, didn’t even [Read More]
Tesco launches ‘Clubcard TV’
Supermarket chain Tesco has launched Clubcard TV – its first venture into the world of digital entertainment. Powered by blinkbox, a streaming service for which Tesco owns the majority share, the video on demand platform has been beta tested by the quarter of a million staff members employed by Tesco and has now been launched [Read More]
Shazamable TV – The Brit Awards 2013
This year, it wasn’t James Corden cutting off Adele mid-speech that caused a stir at the Brit Awards, but a great example of how to effectively use a second-screening of the event. Mobile music group Shazam partnered with The Brits to give viewers access to exclusive content delivered straight to their smartphone. Features included acts [Read More]
MEC is highest placed media agency for 3rd consecutive year in The Sunday Times Best Companies to Work For!
MEC is to spend its third year in a row as one of The Sunday Times Best Companies to Work For 2013. Following on from two successful years in the highly prestigious league, MEC also takes the mantle as the highest ranking media agency in the UK for the third year running. The 2013 process [Read More]
Oscar Pistorius - Social Deep Dive MEC Insight
The data behind the charts and graphics used in the post were produced using a couple of tools that MEC use to firstly import data from Twitter and other social networking sites and then manipulate into the insight you see above. The scales represent the positive or negative sentiment regarding the subject, MEC are able [Read More]
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