Native advertising – a brand new technique that’s been around forever As happens from time to time, the advertising industry has welcomed a brand new buzzword to the fold. It seems people are getting more than a little excited about the term ‘native advertising’ – which means it’s probably coming to a meeting room near [Read More]
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Monthly Archives: February 2013
‘Native advertising’ – a brand new technique that’s been around forever
Sensing Censorship
The long-celebrated civil liberty known as ‘freedom of speech’ was a key area of debate throughout much of 2012 - especially the latter half of the year. The Leveson report caused many to reconsider what it means to have a free press, the Muslim community spoke out against anti-Islamic videos, and the Occupy protest camp [Read More]
Google reinvents AdWords for the future world
On February 6th, Google announced one of their biggest ever changes to AdWords which will impact all advertisers over the coming months. Reflecting changes in how, where and when we search all AdWords campaigns will automatically target searches conducted on desktop, mobile and tablet devices. This change moves search on to where the focus is [Read More]
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