Over the last few years, viral videos have continued to play a big role in marketing. And while the ‘Old Spice Guy’ and ‘Cadbury’s Drumming Gorilla’ will probably live on in viral ad history, 2012 also brought with it a fair few gems worthy of our attention. Before EE rolled out its 4G mobile service [Read More]
MEC Blog
Monthly Archives: December 2012
Viral video in 2012
The growth of the Mo’
If, like us at MEC, you noticed a sharp rise in questionable facial hair last month, you’ll be aware of Movember - the annual challenge to grow a Selleck-esqe ‘tache to raise awareness and funds for men’s health - specifically prostate and testicular cancer. After starting to gain traction in the UK in November 2008, [Read More]
Outdoor’s record-breaking quarter as Olympics takes effect
The outdoor market grew 25.4 per cent year-on-year in Q3 of 2012 (£268.9 million), making it the largest quarter in UK history. The significant uplift was mainly due to the influence that the Olympics and Paralympics had on the market with a large proportion of the top ten spenders being official Olympic sponsors. All major [Read More]
Google’s Market Share Drops!
A report published in the beginning of November by Experian Hitwise has presented a decrease in Google’s UK market share for October 2012. For the first time since 2007 the search engine giant’s market share has dipped to below 90% whilst other search engines have improved their market share. Bing, and to a smaller extent [Read More]
The festive TV rundown
It’s that time of year again! Christmas is back and with it comes the age-old traditions of turkey, sprouts, socks from gran, ugly jumpers, carols, crackers… and Christmas telly. As always, broadcasters have pulled out all the stops and it looks like this year will be as good as ever. Even though there tends to [Read More]
Boots use Christmas to launch new creative identity
Christmas is a key time for most retailers, but Boots has decided it will be the best time to launch its new creative strategy. The company’s marketing director Elizabeth Fagan is using the season to take a risk and change the direction of the brand. The now infamous ‘here come the girls’ campaign will make [Read More]
Archant appoints Mediaforce to represent their regional sales
Archant has appointed Mediaforce to represent and manage its national advertising sales across its newspaper portfolio, ending a 30-year partnership with regional sales house Clacksons. The Archant portfolio includes over 50 local press titles, 80 magazines and 200 websites. MEC Opinion: This is an important win for Mediaforce after the loss of the Northcliffe offline [Read More]
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