Half way through November and the Christmas adverts have started to hit our screens. John Lewis, keeping the message of giving at the centre of their ad, has produced a beautiful and touching story involving a snowman on a journey to get a snowwoman a Christmas gift. Elsewhere, other major retailers are trying out new [Read More]
MEC Blog
Monthly Archives: October 2012
The retailers battle for our attention
Radio industry spreads ‘D Love’ to boost digital momentum
The radio industry’s efforts to encourage consumers to go digital is to be led by a bearded, medallion-wearing 1970s soul singer called D Love. The puppet, which will appear in advertising across BBC and commercial TV and radio from mid-November, will be an “advocate” and “evangelist” for digital radio – and has been described as [Read More]
Planning for Christmas?
Christmas is an expensive time for families, with average spends of as much as £439 for parents (TGI July to June 2012). The mean spend for men is over £320 and for women over £359 and it would seem men really do leave their shopping as late as possible. Women are 17 per cent more [Read More]
A pixel perfect goodbye from Ceefax
Long before social media, the internet and the red button there was a service – fondly remembered by many (over a certain age) – which was the source of breaking news. But after 39 years of service, BBC Ceefax is saying its goodbyes. Originally devised as a subtitle service in the 1970s, engineers came up [Read More]
UK Mobile Advertising up 132 per cent (H1 2012)
With the rapid proliferation of the mobile market and smartphone penetration in the UK now almost 60 per cent of the adult population, its perhaps not surprising the mobile advertising market is gaining traction and that ad spends are on the increase. However, it is the rate at which this is occurring that is perhaps [Read More]
Radioplayer Launches iPhone App
The industry’s online radio console, Radioplayer has launched a free app on the iOS platform for iPhone, iPad and iPod Touch devices, enabling listeners to tune into more than 300 UK radio stations. The BBC and commercial radio-funded service will also launch on Android phones in the near future. It contains the same features as [Read More]
Link Building Training Belgium 2012
It’s been said that Great Britain leads Europe when it comes to link building, with MEC regarded by some as a centre of excellence when it comes to SEO. On a recent visit to Belgium, my colleague and I Matt Bennett were given the opportunity to meet with the team at Outrider and MEC to [Read More]
How brands have recovered from Google’s Penguin update
Back in April, Google rolled out a big change to their algorithm (or method of ranking individual sites) which all SEO’s in the industry branded the ‘Penguin Update’. In short, this update meant sites would be punished for having unnatural links. Google’s punishment would be to demote a large number of brands within search results [Read More]
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