MEC have partnered up with Neo Mammalian Studios to produce an infographic showing insights into the UK search marketing landscape from GroupM UK research carried out with Nielsen. This research is based on 28 million people in the UK, making a total 1.4 billion search queries during June 2011. It is the first piece of UK research to reveal click through rate (CTR) by natural [Read More]
MEC Blog
Monthly Archives: August 2012
Evaluating the UK search marketing landscape infographic
Time Out London to become a free title
In an attempt to boost readers, Time Out London is to become a free magazine. Cutting its price from £3.25 it hopes to increase circulation from 55,000 to a targeted 300,000 a week. More than half of the 300,000 free copies will be handed out by a team of 200 distributors spread across Central London’s [Read More]
Piriteze brings summer to life inside six-sheets
In a media first, GSK’s Piriteze brand recently brought their product to life by growing flowers inside outdoor six-sheet spaces. As part of this new campaign, 12 roadside bus shelters were fitted with bespoke units containing real living flowers filled with special water-retaining soil – as well as fans to maintain temperature and regulate humidity. Interior [Read More]
Sky Movies to Launch 007 HD
Sky Movies has announced it will launch a dedicated James Bond channel in October called Sky Movies 007 HD. The channel will show all 22 Bond films from Metro-Goldwyn-Mayer (MGM) studios, as well as the two independently-made films which feature the character – Never Say Never Again (1983) and Casino Royale (1967). All of the [Read More]
‘This is for everyone’ – The web celebrates its 21st birthday
While we were all busily checking the web for the latest Olympics news and information on whether or not any extra tickets had been released, there will be few of us that will have stopped to think about how all these online facilities got here in the first place. August saw the 21st birthday of [Read More]
Google Doodle 2012 Olympic Roundup
For 16 days of the London 2012 Olympics the search engine giant Google has dedicated its logo to creating interactive ‘doodles’ for everyone to enjoy in order to celebrate the 30th Olympic Games. Addictive and highly competitive people all over the world have been competing against each other posting their scores on Facebook and Twitter [Read More]
ABC Consumer Magazines Round Up
Last week saw the release of January-June 2012 ABC’s for the consumer magazine market. It has been an underwhelming result with many circulation declines reported across the market, we are interested to see how this translates into the next audit performance. Women’s lifestyle In terms of sectors, Women’s Lifestyle is not holding up as well [Read More]
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