From the 5th June, the Bauer Media women's weekly title More! moved away from celebrity stories to focus on content that is more relevant to its readers. The changes are a result of Bauer’s own research on More! readers. Major changes are in the fashion sections where models will now be replaced with real readers. Travel will cover places the … [Read more...]
Eye releases study on neuro effects of outdoor media
June 22, 2012 By Leave a Comment
Eye have released results of a study where they partnered up with brain imaging research company, Neuro Insights, to look into the effects of out of home advertising on brain activity. Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging study to be conducted for the … [Read more...]
MEC celebrates a decade of client dedication
June 22, 2012 By Leave a Comment
To celebrate MEC’s 10th birthday, the Manchester office pulled out all the stops in giving everyone a chance to get in on the festivities. It would be a day of decennial decadence that would rival the most jovial of jubilees – and one which would require bunting. Lots of bunting. ‘MEC 10’ got off to a fabulous start with breakfast to … [Read more...]
Searching Google better – with a graph
June 22, 2012 By Leave a Comment
Google, like all search engines, is continuously trying to improve its offering to give its users better results when searching for people, places or individual products and services. But even though the company leads the market ahead of its rivals Bing and Yahoo!, it still needs to evolve if it is to maintain its dominance. The latest stage in … [Read more...]
What will more consolidation mean for radio?
June 21, 2012 By Leave a Comment
With reports emerging this week that suggest Guardian Media Group has had offers for its radio business, there’s speculation a deal could soon be announced. But what would happen if Global bought the Real and Smooth brands? What does the future hold for the sector with another spurt of consolidation on the cards? Real to Heart Real … [Read more...]
Click through rates – How important is it to top Google?
June 21, 2012 By Leave a Comment
If your website ranks better in Google, you’ll get more clicks – it’s no big secret. But how much difference does it make being the number one site on search pages? Our Manchester A&I team figured it was time to investigate. There have been several studies around this area, but no-one really knows for sure. So, as we’re not the type … [Read more...]
Adspend – The year so far
June 21, 2012 By Leave a Comment
Between The Diamond Jubilee, the Euros and The Olympics, 2012 is being billed as a big year. On the other hand, stories of economic turmoil, job cuts and struggling stores continue to fill the news. We decided to have a look at whether or not these factors were subduing adspend in the UK or if advertisers were spending more to get people in the … [Read more...]
4Seven to attract ‘repeat viewers’ using social media
June 21, 2012 By Leave a Comment
In the old days, the idea of repeating a TV show the very next day would have struck programme schedulers as barmy. However, Channel 4 is generating buzz in the UK and US with a new channel called 4Seven – launching on July 4th – which does just that. The difference is that 4Seven viewers will be able to effectively choose the schedule, as … [Read more...]
