The Independent celebrated its 25th anniversary with a commemorative edition last Friday, featuring a personal account of how the newspaper began from founding editor, Andreas Whittam Smith. The publication contentiously ranks among its achievements as being the first to carry "regular, specialised coverage of health, education, the media or … [Read more...]
JCDecaux Upgrades Rail Advertising Portfolio
October 18, 2011 By Leave a Comment
JC Decaux has launched a nine-screen digital ad format named ‘e-motion’ at Euston Station, as part of wider investment in its rail portfolio. The site comprises of nine full-motion 9m x 1.6m landscape LCD screens on three sides of the main station concourse. The ‘e-motion’ panels further increase JCDecaux’s digital portfolio in … [Read more...]
Advertisers use the X Factor live shows to launch new campaigns
October 18, 2011 By Leave a Comment
This weekend saw the start of the live X Factor shows in which contestants who survived boot camp got the chance to prove themselves in front of a live audience. The same can be said for a few advertisers too as they took advantage of large audiences to launch brand new TV campaigns. Whether you are a fan of the show or not, the commercial breaks … [Read more...]
Half Year TV Report: January - June 2011
October 18, 2011 By Leave a Comment
The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, according to a Thinkbox. The average TV viewer in the UK watched 18 hours, 9 minutes of commercial linear TV a week (2 hours, 35 minutes a day) during the first six months of 2011, according to new figures … [Read more...]
Does Yoghurt have The X Factor?
October 18, 2011 By Leave a Comment
After weeks of tears, embarrassing auditions and several groups being formed ditched and then reformed - winter finally arrived on Saturday night with the first of the X Factor live shows. There was much to discuss about this weekend’s extravaganza, but perhaps one of the most interesting things is that for the second year running, dairy Brand … [Read more...]
Steve Jobs and the changing face of communication
October 18, 2011 By Leave a Comment
Following the sad death of Apple co-founder and digital innovator Steve Jobs luminaries including US president Barack Obama and Microsoft founder Bill Gates all paid tribute to his memory. And yet still, his legacy was not enough to reach one Facebook friend, who posted: “Who is Steve Jobs and why are people filing up my newsfeed with posts … [Read more...]
Fighting Apple with Fire
October 18, 2011 By Leave a Comment
With Apple appearing increasingly vulnerable, Amazon have made a play to enter the overcrowded tablet market – after the embarrassing failures of Research In Motion's Playbook and Hewlett Packard's untitled, never-produced device. The Kindle Fire (and new "Kindle Touch") were launched on the 28th of September and, while it lacks the horsepower … [Read more...]
The Coast To Coast
October 18, 2011 By Leave a Comment
Last month, a team from MEC Manchester that included Dan Alderson, Dan McNicholas, Simon Price, Laura Sweeting, Anton Kirkpatrick and Ben McKay took part in a 140-mile coast-to-coast cycle ride to raise money for Elise for Life. They were joined by friends, family and a few people from Global Radio and have so far raised more than … [Read more...]
