Amid months of speculation, FIVE has been sold to Richard Desmond's Northern & Shell for £103.5m. Previous owner RTL says the deal with the Express owner is based on a fair evaluation of the channel's worth excluding advertising revenue. After a tough 18 months for FIVE, with advertising revenue and audience figures slowly coming out of … [Read more...]
Getting Emotional - exploring the value of new research methods David Howlett, Strategic Planning Director - NMR Research Worldwide & Brandphonics
July 20, 2010 By Leave a Comment
At the Marketing Week Live! event on 30th June, David Howlett spoke about the need for and value of new research methods that go beyond measuring consumers' 'liking' of brands. As David pointed out, respondents who say they like a brand or even that they are likely to buy it, do not necessarily go on to do so. We like lots of brands we don't … [Read more...]
Pre-Roll video ads lead half of viewers to look for more information
July 12, 2010 By Leave a Comment
Well, almost half, 49% had searched for more information on a brand post their pre-roll experience - 15% took a direct action, 8% visited the brand site, 3% purchased something - all in accordance to Factory Media's recent survey (1k participants). Sometimes, it's difficult to get excited about such 'small' numbers, however the online video … [Read more...]
Marketing Week Live!
July 2, 2010 By Leave a Comment
I attended Marketing Week Live! earlier this week - a two day marketing event at Olympia that show-cased a variety of speakers and case studies across the broad areas of Insight, Data Marketing, Online Marketing and Instore. There were plenty of really good, interesting speakers, a couple in particular spoke of the importance of getting maximum … [Read more...]
