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What were you doing on the 30^th December 2011? Eating left over Christmas cheese whilst watching TV?  Searching the internet for bargains? Or spending one of the last days of the Christmas Break doing something exciting? The day probably didn’t seem overly significant to most people in the UK, however for the people of Samoa it was, as on this day they were unable to do anything.

Network Rail, the operator of major London train stations including Victoria, Waterloo and Liverpool Street, has awarded Admedia the first contract to sell advertising in its washrooms.

They’ve said it before and they’re saying it again. SEO experts across the globe are encouraging companies to get savvier about social networking in the New Year if they want to see their rankings in the search engines improve alongside their customer satisfaction.

It may still be the most popular search engine in town, but Google has been having something of a PR nightmare over the last few weeks that hasn’t exactly allowed it the greatest start to the New Year.

It appears the vast majority of us, including media giants Group M and ZenithOptimedia have underestimated the success of commercial radio in 2011.

As the fireworks exploded to signal the beginning of 2012, the news was filled with two conflicting messages. On one hand, there was talk of this year being an exciting one – with the Olympics coming to London and the Queen’s Diamond jubilee. On the other, a bleak and gloomy message was being communicated about the temperamental European economy and how this would be felt in Britain. 

Here at MEC we feel very strongly about doing our bit for charity. In 2011 we picked a “Charity of the Year” that’s very close to our hearts called Elise for Life and raised an impressive £15,000. We are incredibly proud of what we achieved throughout 2011 and feel privileged to have worked so closely with such an inspirational charity.

With the Christmas festivities well underway we are growing ever closer to the big day, with only 5 advent doors standing between us and the big man in red! Consequently, we’ve been very busy elves here in the MEC Manchester workshop and have been working hard amid snowflakes and tinsel.

The 2011 festive season has seen a number of incredible advertising campaigns; however, we feel one campaign had been slightly overlooked this year – the comeback of Coca-Cola’s Mr Clause.

In 2011 the UK has experienced very different times. There is fear of a double dip recession. Slight murmurs of doubt turn into nationwide catastrophes overnight. A false sense of security exists. According to the latest NVISION Changing Lives Research there have been global and UK factors causing a push down on UK recovery. The former has been partly caused by a globally integrated financial system and increased commodity prices such as oil and food and the collapse of the Euro is threatening to bring down the entire Eurozone. Consumer confidence has remained very low, it plunged with the VAT increase and has remained the same since.