Wednesday, 25 April 2012

Media planning

Media planning is the skill of recommending which paid-for media channels should be used and in which combination to deliver an advertising message that engages the consumer.

We use a raft of sophisticated planning tools and research to ensure we deliver the most effective solution to exceed our clients' objectives. See Consumer Insight and Econometrics services for more detail on bespoke ‘Edge’ tools.

Media buying

Our heritage is in buying. We have in-depth marketplace knowledge of both traditional paid-for-media and emerging 'new' communications channels.

Strong media owner relationships and a tenacious team of buyers enable us to plan, negotiate and trade intelligently and effectively on behalf of our clients.

Our founding of GroupM, WPP's media investment management group, maximises the buying power we offer clients. Scale is still the most important determinant in negotiating media value. Being part of GroupM, WPP's consolidated media buying division, means that our clients benefit from the negotiating strength of the UK's biggest buyer of media.

With over £2.1 billion of billings in the UK, GroupM is the no.1 buying point in every medium. GroupM's objective is to deliver the best prices, quality and flexibility available from media owners for our clients' benefit.