Through recession and tech upheaval, TV remains the most effective way to advertise

Thinkbox (marketing body for commercial TV in the UK) and Ebiquity (independent marketing performance specialists) have teamed up to commission Payback4: Pathways to Profit, a new econometric effectiveness study of advertising. On May 15th 2014 they conducted a study of over 4,500 advertising campaigns across 10 advertising sectors from the last seven years. It compared, on a like-for-like basis, the sales and profit impact of five forms of advertising: TV (linear spot and sponsorship), radio, press, online display (excluding VoD) and outdoor.

New research shows search ads drive brand awareness

Traditionally paid search has been considered to be a channel used for driving conversions and direct response rather than a branding opportunity, but can search help impact brand metrics? Looking beyond just click-through rate and conversion where paid search can excel, Google and Ipos MediaCT conducted a number of tests focusing on the impact search ads have on brand awareness..

Mintel’s Digital Trends report: A round-up

With the current summer sunshine comes the increased desire to escape the indoors and move outdoors. Hence why with the release of this summer’s Digital Trends report from Mintel, the growing trend for the using portable devices continues as consumers flee the confines of their four walls and their desktop computers.

The 2014 World Cup 

As the last of the golden ticker tape fell to the ground in the Maracanã with the German team reigning victorious, the FIFA 2014 World Cup came to a close. And what a World Cup it was with records tumbling everywhere. As expected the closing stages of the World Cup drew in sizeable audiences, even with the lack of the England presence in any of the knock out stages